AI算法对社交媒体用户信息茧房效应的心理机制探究

Psychological Mechanism of AI Algorithm on Information Cocoon Effect of Social Media Users

摘要: 信息茧房是AI算法嵌入社交媒体内容分发场景后出现的典型传播效应，其形成与固化始终和用户心理层面的变化紧密关联。本文以社交媒体用户的心理特征为核心研究切入点，依次梳理信息茧房的心理表征、AI算法诱发信息茧房的心理作用机制，最终提出三类针对性的心理干预路径。本次研究能够为媒介素养引导工作的优化提供理论支撑，也为用户主动打破认知局限、构建多元包容的信息接收体系提供可行的实践方向。

Abstract: Information cocoon is a typical communication effect after AI algorithm is embedded in social media content distribution scene, and its formation and solidification are always closely related to the changes of users’ psychological level. This paper takes the psychological characteristics of social media users as the core research point, sorts out the psychological representation of information cocoon room and the psychological mechanism of AI algorithm induced information cocoon room in turn, and finally puts forward three kinds of targeted psychological intervention paths. This study can provide theoretical support for the optimization of media literacy guidance, and also provide practical direction for users to actively break cognitive limitations and build a pluralistic and inclusive information receiving system.