沉浸传播视域下网络游戏中传统文化具身实践与认同建构研究——以《燕云十六声》为例

Research on the Embodied Practice and Identity Construction of Traditional Culture in Online Games from the Perspective of Immersive Communication—A Case Study of Where Winds Meet

摘要: 数字媒介时代，沉浸传播重构了“人–媒介–文化”的互动关系，网络游戏成为中华优秀传统文化活态传承的核心载体。本文以《燕云十六声》为研究案例，基于沉浸传播、具身认知与文化认同理论，采用文本分析、深度访谈、问卷调查等方法，拆解游戏中传统文化的传播机制。研究发现，游戏通过沉浸要素协同重构实现文化的具身转化，具身实践是文化认同建构的核心中介，“三大空间零重构”为其提供底层支撑，研究为传统文化数字传承与国风游戏设计提供了参考。

Abstract: In the era of digital media, immersive communication has reconstructed the interactive relationship among “human, media and culture”, and online games have become the core carrier for the living inheritance of China’s fine traditional culture. Taking Where Winds Meet as the research case, this paper deconstructs the communication mechanism of traditional culture in the game by adopting methods such as text analysis and questionnaire survey based on the theories of immersive communication, embodied cognition and cultural identity. The study finds that the game realizes the embodied transformation of culture through the collaborative reconstruction of immersive elements; embodied practice serves as the core mediator for the construction of cultural identity, and “the zero reconstruction of three spaces” provides the underlying support for this process. This research provides a reference for the digital inheritance of traditional culture and the design of Chinese-style games.