新时代美育体系下公益电影赋能群众文化发展机制研究

Research on the Mechanism of Public Welfare Films Empowering the Development of Mass Culture under the New Era Aesthetic Education System

摘要: 新时代美育体系建设背景下，推动全民美育普及与群众文化繁荣成为公共文化服务的重要目标，公益电影作为兼具公益属性与美育价值的文化载体，是衔接二者的关键纽带。本文立足新时代美育体系的政策导向，结合公益电影与群众文化发展的实践现状，梳理公益电影赋能群众文化发展的优势与现存困境，系统构建内容供给、传播扩散、美育浸润、长效保障四大赋能机制，并提出针对性优化路径，旨在丰富新时代美育与群众文化融合发展的研究成果，为推动公益电影创新发展、提升群众文化建设质量、助力全民美育落地提供理论参考与实践指引。

Abstract: In the context of the construction of the new era’s aesthetic education system, promoting the popularization of aesthetic education for all and the prosperity of popular culture have become important goals of public cultural services. Public welfare films, as cultural carriers with both public welfare attributes and aesthetic education value, are the key link connecting the two. Based on the policy orientation of the new era’s aesthetic education system and combined with the current practical situation of public welfare films and the development of popular culture, this paper sorts out the advantages and existing difficulties of public welfare films in empowering the development of popular culture, systematically constructs four enabling mechanisms of content supply, dissemination and diffusion, aesthetic education immersion, and long-term guarantee, and proposes targeted optimization paths. The aim is to enrich the research results of the integration of aesthetic education and popular culture in the new era, and provide theoretical references and practical guidance for promoting the innovative development of public welfare films, improving the quality of popular culture development, and facilitating the implementation of aesthetic education for all.