人工智能技术在数字媒体艺术设计中的应用

The Application of Artificial Intelligence Technology in Digital Media Art Design

摘要: 随着数字技术持续发展，人工智能正不断改变数字媒体艺术设计的创作方式与表现形态，并为其发展带来新的契机。面对受众日益多元的审美需求，传统设计模式已难以充分满足个性化、互动化和创新化的现实要求。人工智能技术的融入，不仅提升了信息表达与传播效率，也拓展了作品的呈现方式，增强了受众的参与感与沉浸体验。本文在界定数字媒体艺术设计基本内涵的基础上，分析人工智能技术的应用优势，并进一步探讨其在数字媒体艺术设计中的具体运用路径。

Abstract: With the continuous development of digital technology, artificial intelligence is constantly changing the creative methods and presentation forms of digital media art design, and bringing new opportunities for its development. In the face of increasingly diverse aesthetic demands of the audience, the traditional design model is no longer able to fully meet the realistic requirements of personalization, interactivity and innovation. The integration of artificial intelligence technology not only improves the efficiency of information expression and dissemination, but also expands the presentation methods of works and enhances the audience’s sense of participation and immersive experience. Based on the definition of the basic connotation of digital media art design, this paper analyzes the application advantages of artificial intelligence technology and further explores its specific application paths in digital media art design.