新疆维吾尔自治区非物质文化遗产馆语言景观调查研究

A Survey and Research on the Language Landscape of the Xinjiang Uygur Autonomous Region Intangible Cultural Heritage Museum

摘要: 新疆维吾尔自治区非物质文化遗产馆是新疆多民族非遗资源集中展示、中华优秀传统文化充分传播的核心公共文化空间，其语言景观有十分明确的官方性、文化性及多元性特征。本文以新疆非遗馆为研究对象，采用实地调查、文本分析、比较研究等多种方法相结合的方式，系统、有层次地梳理馆内语言景观的现状、类型及主要特征，继而讨论国家通用语言文字的主体地位及其跨文化传播功能，再据此分析目前翻译质量、语种结构、视觉设计、文本内容各方面的问题，最后从政策规范、实践优化、传播升级三个层面提出切实可行的改进方案，由此提高非遗馆公共服务水平，切实增强多民族文化传播效能，促进非遗活态传承与国际化传播，也为此类边疆地区公共文化场馆的语言景观建设提供有实证支撑的参考。

Abstract: The Intangible Cultural Heritage Museum of Xinjiang Uygur Autonomous Region is a core public cultural space in Xinjiang that showcases the concentrated intangible cultural heritage resources of multiple ethnic groups and fully disseminates excellent traditional Chinese culture. Its language landscape has distinct characteristics of officialdom, culture, and diversity. This paper takes the Xinjiang Intangible Cultural Heritage Museum as the research object and adopts a combination of methods such as field investigation, text analysis, and comparative research to systematically and hierarchically explore the current situation, types, and main features of the language landscape within the museum. Then, it discusses the dominant position of the national common language and its cross-cultural communication function, and subsequently analyzes the current issues in translation quality, language structure, visual design, and text content. Finally, it proposes practical and feasible improvement plans from three aspects: policy regulation, practice optimization, and communication upgrade, thereby enhancing the public service level of the museum and effectively enhancing the cultural transmission efficiency of multiple ethnic groups, promoting the dynamic inheritance and international dissemination of intangible cultural heritage, and also providing empirical support for the language landscape construction of such public cultural venues in border regions.