“她经济”企业运营效率的柔性驱动路径研究：组态视角的fsQCA分析

Research on the Flexibility-Driven Paths of Operational Efficiency in “She-Economy” Enterprises: An fsQCA Analysis from a Configurational Perspective

摘要: 随着“她经济”消费市场的崛起，高频波动与快速迭代的需求对制造企业运营效率提出严峻挑战。本文以25家典型企业为样本，基于资源编排理论，运用fsQCA方法探讨制造柔性、产品柔性、需求柔性及供应链协同对运营效率的联动影响与驱动路径。研究发现：第一，单一前因均非高效率的必要条件，但制造柔性作为底层基石存在于所有组态中，具有极强解释力；第二，识别出三条驱动高效率的等效路径，即以“制造–供应协同”为核心的后端驱动型、以“研发–大客户联动”为核心的中端赋能型、及以“营销感知响应”为核心的前端敏捷型；第三，资源编排呈现显著的非对称补偿特征，内外协同与内部柔性间存在替代关系。本文揭示了“她经济”企业提效的“殊途同归”逻辑，为企业差异化配置资源、实施柔性转型提供了实践参考。

Abstract: With the rise of the “She-Economy,” volatile and rapidly iterating consumer demands have posed severe challenges to the operational efficiency of manufacturing enterprises. Based on Resource Orchestration Theory, this study analyzes 25 typical enterprises using fuzzy-set Qualitative Comparative Analysis (fsQCA) to explore the synergistic effects of manufacturing flexibility, product flexibility, demand flexibility, and supply chain coordination on operational efficiency. The findings reveal that: (1) No single antecedent condition is necessary for high efficiency, yet manufacturing flexibility serves as a fundamental cornerstone across all configurations with strong explanatory power; (2) Three equifinal driving paths are identified, namely the back-end driven type (manufacturing-supply coordination), the mid-end empowering type (R&D-customer linkage), and the front-end agile type (marketing perception-response); (3) Resource orchestration exhibits significant asymmetric compensation, where substitution relationships exist between internal flexibility and external coordination. This study uncovers the “equifinal” logic of efficiency enhancement, providing strategic support for enterprises to implement differentiated resource allocation and flexible transformation in the “she-economy” context.