新质生产力视域下全流时代共享经济平台的内涵、特征与发展价值——基于数字经济与电子商务融合视角

The Connotation, Characteristics and Development Value of the Sharing Economy Platform in the All-Flow Era from the Perspective of New Quality Productivity—Based on the Integration Perspective of Digital Economy and E-Commerce

摘要: 新质生产力作为以创新为主导，兼具数字化、智能化、绿色化、融合化特征的先进生产力质态，为全流时代数字经济与电子商务的融合发展提供了核心指引与技术支撑。共享经济平台是二者深度融合的创新业态，其内涵与价值在新质生产力背景下被重新定义，运营特征也呈现出与传统经济平台截然不同的特质。本文从新质生产力发展要求出发，立足电子商务交易逻辑与数字经济发展规律，重新界定共享经济与共享经济平台的核心内涵，分析全流时代共享经济平台运营模式的核心特征，探究其依托电商技术与数字经济要素的发展动力，并从多维度剖析其社会价值，明晰其在数字经济要素配置、电子商务业态创新中的定位，为其后续规范化发展奠定理论基础。

Abstract: As an advanced form of productive forces characterized by innovation, digitalization, intelligence, greenness, and integration, the new quality of productive forces provides core guidance and technical support for the integrated development of the digital economy and e-commerce in the all-flow era. The sharing economy platform, as an innovative business form resulting from the deep integration of the two, has its connotation and value redefined under the background of the new quality of productive forces, and its operational features also exhibit distinct traits from traditional economic platforms. Starting from the development requirements of the new quality of productive forces, this paper redefines the core connotations of the sharing economy and sharing economy platforms based on the transaction logic of e-commerce and the development laws of the digital economy. It analyzes the core characteristics of the operational model of sharing economy platforms in the all-flow era, explores their development drivers relying on e-commerce technologies and digital economy elements, and multi-dimensionally dissects their social value. It clarifies their positioning in the allocation of digital economy elements and the innovation of e-commerce business forms, laying a theoretical foundation for their subsequent standardized development.