新形态大学英语教材课程思政多模态叙事框架设计——基于生成式AI赋能的文化符号叙事路径

Design of Multimodal Narrative Framework for Ideological and Political Education in New-Form College English Textbooks—Based on the Cultural Symbol Narrative Path Empowered by Generative AI

摘要: 针对大学英语教材思政融入中存在的“显性拼贴”与“情感隔阂”问题，研究提出DIN三维叙事框架(Design-Implement-Narrative)，以生成式AI为技术支撑，构建“文化符号→叙事主题→多模态渗透”的设计路径。通过理论设建构与示例验证设计层 + 生成层 + 叙事层的三维框架，为教材编写者提供可操作的叙事设计范式，推动思政育人从“机械植入”走向“无痕共生”。

Abstract: To address the problems of explicit collage and emotional disconnection in the integration of ideological and political education into college English textbooks, this study proposes the three-dimensional DIN Narrative Framework (Design-Implement-Narrative). With generative AI as the technical support, it constructs a design path of “cultural symbols → narrative themes → multi-modal infiltration”. Through theoretical construction and case verification, the three-dimensional framework consisting of the design layer, generation layer and narrative layer is established, which provides an operable narrative design paradigm for textbook compilers and promotes the transformation of ideological and political education from mechanical implantation to seamless symbiosis.