电商经济生态下人工智能赋能人力资源管理研究

Research on Artificial Intelligence Empowering Human Resource Management in the E-Commerce Economic Ecosystem

摘要: 人工智能正在深刻改变电商企业的人力资源管理实践。本研究通过梳理近几年相关文献，系统探讨了AI在电商企业人力资源各职能领域的应用进展、影响与挑战，并总结了其在电商企业人力资源管理中的研究现状与展望。研究发现，AI在智能招聘、客服培训、灵活用工调度等方面显著提升了管理效率，但也引发了算法歧视、隐私侵犯、员工异化等风险。未来研究需构建适应电商快节奏、高弹性特点的人机协同责任框架，推动智能人力资源管理体系在电商领域的落地，为数字经济发展提供理论与实践指引。

Abstract: Artificial intelligence is profoundly transforming human resource management practices in e-commerce enterprises. This study systematically examines the application progress, impacts, and challenges of AI across various HR functional areas in e-commerce companies by reviewing relevant literature from recent years. It summarizes the current state of research and future prospects for AI in e-commerce HR management. Findings reveal that AI significantly enhances management efficiency in areas such as intelligent recruitment, customer service training, and flexible workforce scheduling. However, it also raises risks including algorithmic bias, privacy infringement, and employee alienation. Future research should establish a human-machine collaborative responsibility framework tailored to the fast-paced, highly flexible nature of e-commerce. This will facilitate the implementation of intelligent HR management systems within the sector, providing theoretical and practical guidance for digital economic development.