和美乡村视域下的乡村短视频实践：叙事创新、空间建构与价值赋能

Rural Short Video Practices from the Perspective of Harmonious and Beautiful Countryside: Narrative Innovation, Spatial Structuring and Value Empowerment

摘要: 和美乡村作为中国乡村文明发展的战略主题，与中国式现代化的实践进程具有内在统一性，是推进乡村文化转型和焕发乡村文明新气象的时代要求。系统探讨和美乡村视域下乡村短视频在主体参与、符号生成与文化传承三个维度所彰显的叙事创新，指出乡村短视频通过现实空间、虚拟空间与符号空间的三重互嵌，实现了乡村优秀传统文化的在地性表达、数字化转型和跨域式传播。和美乡村视域下的乡村短视频实践呈现出审美重构、媒介赋权、共情联结与活态传承的多重价值赋能，不仅可以推动乡村美学的数字化呈现、乡村居民的主体性激活、城乡之间的情感性联通和乡村文化的创新性发展，更助力于乡村新业态的培育，为乡村全面振兴和农民和美乡村生活的实现注入数字动能。

Abstract: As a strategic theme in the development of rural civilization in China, the concept of a harmonious and beautiful countryside is inherently aligned with the practical process of Chinese-style modernization. It represents a contemporary imperative to advance rural cultural transformation and invigorate rural civilization with new vitality. A systematic examination of rural short videos from the perspective of a harmonious and beautiful countryside reveals narrative innovation across three dimensions: subject participation, symbol generation, and cultural heritage. It emphasizes that rural short videos, through the triple interweaving of physical, virtual, and symbolic spaces, achieve localized expression of excellent traditional culture, digital transformation, and cross-domain dissemination. The practice of rural short videos under this perspective demonstrates multiple forms of value empowerment, including aesthetic reconstruction, media empowerment, empathetic connection, and living heritage. This not only promotes the digital presentation of rural aesthetics, activates the agency of rural residents, enhances emotional connections between urban and rural areas, and fosters innovative development of rural culture, but also contributes to the cultivation of new rural industries, injecting digital momentum into the comprehensive revitalization of rural areas and the realization of harmonious and beautiful livelihoods for farmers.