新能源科技企业跨界投资布局新兴产业的风险与防控策略研究——以比亚迪为例

Research on the Risks and Prevention Strategies of Cross-Border Investment by New Energy Technology Enterprises in Emerging Industries—Taking BYD as an Example

摘要: 在全球科技革命与产业变革背景下，新能源科技企业通过跨界投资布局新兴产业成为推动高质量发展的重要路径。本文以比亚迪为案例，采用文献研究与案例分析相结合的方法，系统识别其在跨界投资半导体、储能等新兴产业过程中面临的技术、市场、政策、财务与整合五类主要风险。研究表明，比亚迪通过构建“自主研发 + 开放创新”双轨机制、多品牌与全球化渠道布局、政策研判与主动适配、多元化融资与精益现金流管理以及跨业务协同与文化融合等系统性策略，有效应对各类风险并实现战略协同。本研究为科技企业跨界投资的风险管控提供了实践参考，也为相关政策制定提供了有益启示。

Abstract: Against the backdrop of the global scientific and technological revolution and industrial transformation, new energy technology companies have become an important path for promoting high-quality development by making cross-industry investments in emerging industries. Taking BYD as a case study, this paper adopts a combined approach of literature research and case analysis to systematically identify five major risks faced by the company in its cross-border investment in emerging industries such as semiconductors and energy storage, namely technical, market, policy, financial and integration risks. The research shows that BYD has effectively responded to various risks and achieved strategic synergy through a series of systematic strategies, including building a dual-track mechanism of “independent research and development + open innovation”, deploying multi-brand and globalized channels, conducting policy research and proactive adaptation, implementing diversified financing and lean cash flow management, as well as promoting cross-business collaboration and cultural integration. This study provides practical references for risk control in cross-border investment by technology enterprises and useful insights for relevant policy formulation.