体育户外营地产业高质量发展：逻辑、理论框架、形成机制与实现路径

High-Quality Development of the Sports Outdoor Camp Industry: Theoretical Framework, Mechanisms, and Practical Paths

摘要: 随着新时代体育产业高质量发展的要求不断提高，体育户外营地作为体育与休闲旅游深度融合的重要领域，正逐步成为推动全民健身战略实施和促进体育消费增长的关键环节。体育户外营地位于体育、旅游、教育与休闲消费的交汇地带，但现有研究多停留于概念界定、功能阐释和经验归纳层面，对其高质量发展的形成机制、约束条件与治理逻辑讨论仍显不足。文章基于产业经济学中的产业融合、价值链与交易成本视角，结合旅游管理中的体验价值与价值共创思路，以及体育管理中的服务质量、参与者满意与安全治理理论，构建“要素配置–体验价值–治理协同–绩效产出”的分析框架，系统讨论体育户外营地产业高质量发展的内在机理及其实现路径。研究认为，体育户外营地产业的高质量发展并非单纯追求规模扩张，而是以供给质量提升为核心，以跨界融合和资源重组为基础，以体验价值创造为市场转化机制，以数字化、标准化和绿色治理为制度保障，并最终体现为经济、社会与生态绩效的协同提升。据此，提出四条实现路径：由同质化供给转向分层分类的精准供给，由单点经营转向区域协同和网络化运营，由经验管理转向数字化运营与闭环评估，由资源依赖转向绿色转型与社区共生。文章的理论贡献在于将体育户外营地置于产业融合与服务管理的共同分析框架之中，从而为理解其高质量发展提供更具解释力的分析路径，也为营地运营优化与相关政策设计提供参考。

Abstract: With the increasing demands for high-quality development of the sports industry in the new era, sports outdoor camps—representing a key domain where sports and leisure tourism are deeply integrated—are gradually becoming a pivotal link in advancing the national fitness strategy and stimulating sports consumption growth. Sports outdoor camps sit at the intersection of sport, tourism, education, and leisure consumption. Existing studies, however, are still dominated by conceptual description, functional interpretation, and policy-oriented summaries, while systematic discussion of the mechanisms, constraints, and governance logic of high-quality development remains limited. Drawing on industrial economics, tourism management, and sport management, this paper builds an analytical framework of “factor allocation-experience value-governance coordination-performance output” to explain the internal mechanisms and practical paths of high-quality development in the sports outdoor camp industry. It argues that high-quality development should not be reduced to simple expansion in scale. Rather, it depends on quality-oriented supply, cross-sector resource integration, experience value creation, and institutional safeguards such as digital governance, standardization, and green regulation, which together shape coordinated economic, social, and ecological outcomes. On this basis, the paper proposes four practical paths: shifting from homogeneous supply to differentiated supply, from isolated operation to regional coordination and networked governance, from experience-based management to digital operation and closed-loop evaluation, and from resource dependence to green transition and community co-development. The paper contributes by placing sports outdoor camps within a shared analytical framework of industrial integration and service management, thereby offering a more robust explanation of high-quality development, while also offering practical references for camp operation optimization and related policy design.