中医产后康复模式公众接受度及其影响因素研究

Research on Public Acceptance and Influencing Factors of Traditional Chinese Medicine Postpartum Rehabilitation

摘要: 目的：调查公众对中医产后康复模式的接受度，分析其影响因素，为优化中医产后康复服务提供依据。方法：采用横断面研究设计，通过线上问卷对370名公众进行调查，分析不同特征公众对中医产后康复接受度的差异及其影响因素。结果：公众对中医产后康复总体接受度较高(67.84%)，女性接受度(82.56%)显著高于男性(51.43%) (P < 0.001)。影响因素分析显示，年龄、生活地区与接受度无显著相关性，而性别、生育情况与接受度具有显著相关性(P < 0.05)。疗效、医师专业性和安全性是公众最关注的三大因素。女性最看重“调理体质”和“方法天然”，最担心“技师不专业”；男性最关注费用透明和家庭护理指导。建立官方信息平台和纳入医保是提升接受度的最有效措施。结论：中医产后康复模式在公众中接受度良好，尤其获得女性群体认可。建议根据性别、生育情况等特征开展针对性科普宣传，加强服务资质规范化管理，完善医保政策支持。

Abstract: Objective: To investigate public acceptance of the Traditional Chinese Medicine (TCM) postpartum rehabilitation model, analyze its influencing factors, and provide evidence for optimizing TCM postpartum rehabilitation services. Methods: A cross-sectional study design was adopted, with online questionnaires administered to 370 participants to analyze differences in acceptance rates among individuals with distinct characteristics and their influencing factors. Results: Overall public acceptance of TCM postpartum rehabilitation was high (67.84%), with female acceptance rates (82.56%) significantly higher than male rates (51.43%) (P < 0.001). Factor analysis revealed no significant correlation between age and geographic region and acceptance rates, whereas gender and reproductive status showed significant associations (P < 0.05). Efficacy, physician professionalism, and safety were the three most critical factors for public consideration. Females prioritized “constitution regulation” and “natural methods”, while expressing greatest concerns about “unprofessional therapists”; males emphasized cost transparency and family care guidance. Establishing official information platforms and incorporating into medical insurance systems were identified as the most effective measures to enhance acceptance. Conclusion: The TCM postpartum rehabilitation model demonstrates favorable public acceptance, particularly among female populations. Recommendations include gender and reproductive-status-specific public health education, standardized service qualification management, and improved medical insurance policy support.