人工智能赋能数字贸易发展的影响研究

Research on the Impact of Artificial Intelligence Empowering Digital Trade Development

摘要: 本文基于2013~2023年数据，实证检验了人工智能赋能数字贸易发展影响。研究发现，ai对企业的外向型经济活动(以数字贸易为重要形态)具有显著促进作用，且结论在控制内生性问题后依然稳健。异质性分析表明，AI的赋能效应存在显著的微观企业特征差异。机制检验为AI通过提升“数字普惠金融”水平与催生“新质生产力”间接促进数字贸易提供了证据。研究结论表明，推动AI与数字贸易深度融合需实施差异化、精准化的赋能策略。

Abstract: This paper empirically examines the impact of artificial intelligence (AI) on the development of digital trade based on data from 2013 to 2023. The study finds that AI significantly’ outward-oriented economic activities (with digital trade as a key form), and this conclusion remains robust after controlling for endogeneity issues. Heterogeneity analysis indicates that the empowering effect of AI varies significantly across micro-level enterprise characteristics. Mechanism testing provides evidence that AI indirectly promotes digital trade by enhancing the level of “digital inclusive finance” and fostering “new quality productive forces.” The research concludes that promoting the deep integration of AI and digital trade requires the implementation of differentiated and targeted empowerment strategies.