数字化转型对企业绿色创新效率的影响研究
Research on the Impact of Digital Transformation on Corporate Green Innovation Efficiency
摘要: 在“双碳”战略目标和数字经济浪潮的背景下，数字技术与实体产业的深度融合，深刻影响着企业发展低碳产业的绿色创新效率。本文以2010~2023年中国A股上市4332家企业为样本，运用词频统计法构建企业数字化转型指标，探究数字化转型与企业绿色创新效率的关系。研究发现：数据化转型程度显著提升企业绿色创新效率；进一步研究发现，数字化转型能通过提高企业的媒体关注度和ESG表现，降低融资约束的路径机制来提升企业绿色创新效率，并且数字化转型在国有企业、高科技型企业、制造业型企业中的正向作用更加显著。
Abstract: Against the backdrop of the “dual carbon” strategic goals and the wave of the digital economy, the in-depth integration of digital technology and real economy industries has exerted a profound impact on the green innovation efficiency of enterprises in developing low-carbon industries. This study takes 4332 listed companies on China’s A-share market from 2010 to 2023 as samples, uses the word frequency analysis method to construct an indicator for corporate digital transformation, and explores the relationship between digital transformation and corporate green innovation efficiency. The findings reveal that: the degree of digital transformation significantly improves corporate green innovation efficiency; further research shows that digital transformation can enhance corporate green innovation efficiency through the path mechanism of increasing enterprises’ media attention and ESG performance, as well as reducing financing constraints. Additionally, the positive effect of digital transformation is more pronounced in state-owned enterprises, high-tech enterprises, and manufacturing enterprises.
文章引用：朱翔宇. 数字化转型对企业绿色创新效率的影响研究[J]. 电子商务评论, 2026, 15(6): 346-359. https://doi.org/10.12677/ecl.2026.156642

参考文献

[1] 戚聿东, 杜博, 温馨. 国有企业数字化战略变革: 使命嵌入与模式选择——基于3家中央企业数字化典型实践的案例研究[J]. 管理世界, 2021, 37(11): 137-158.
[2] 郭丰, 杨上广, 柴泽阳. 企业数字化转型促进了绿色技术创新的“增量提质”吗?——基于中国上市公司年报的文本分析[J]. 南方经济, 2023(2): 146-162.
[3] Ferreira, J.J.M., Fernandes, C.I. and Ferreira, F.A.F. (2019) To Be or Not to Be Digital, That Is the Question: Firm Innovation and Performance. Journal of Business Research, 101, 583-590. [Google Scholar] [CrossRef] 
[4] 吴非, 胡慧芷, 林慧妍, 等. 企业数字化转型与资本市场表现——来自股票流动性的经验证据[J]. 管理世界, 2021, 37(7): 130-44+10.
[5] 赵宸宇, 王文春, 李雪松. 数字化转型如何影响企业全要素生产率[J]. 财贸经济, 2021, 42(7): 114-129.
[6] 张永珅, 李小波, 邢铭强. 企业数字化转型与审计定价[J]. 审计研究, 2021(3): 62-71.
[7] 钱海章, 陶云清, 曹松威, 等. 中国数字金融发展与经济增长的理论与实证[J]. 数量经济技术经济研究, 2020, 37(6): 26-46.
[8] 赵涛, 张智, 梁上坤. 数字经济、创业活跃度与高质量发展——来自中国城市的经验证据[J]. 管理世界, 2020, 36(10): 65-76.
[9] 刘翠花. 数字经济对产业结构升级和创业增长的影响[J]. 中国人口科学, 2022(2): 112-25+28.
[10] 戚聿东, 刘翠花, 丁述磊. 数字经济发展、就业结构优化与就业质量提升[J]. 经济学动态, 2020(11): 17-35.
[11] 谢璐, 韩文龙. 数字技术和数字经济助力城乡融合发展的理论逻辑与实现路径[J]. 农业经济问题, 2022(11): 96-105.
[12] 杨仁发, 杨梅君. 数字化转型的持续性创新效应研究[J]. 数量经济技术经济研究, 2025, 42(2): 109-29.
[13] 肖土盛, 孙瑞琦, 袁淳, 等. 企业数字化转型、人力资本结构调整与劳动收入份额[J]. 管理世界, 2022, 38(12): 220-237.
[14] 刘淑春, 闫津臣, 张思雪, 等. 企业管理数字化变革能提升投入产出效率吗[J]. 管理世界, 2021, 37(5): 170-190+13.
[15] 李琦, 刘力钢, 邵剑兵. 数字化转型、供应链集成与企业绩效——企业家精神的调节效应[J]. 经济管理, 2021, 43(10): 5-23.
[16] 胡洁, 韩一鸣, 钟咏. 企业数字化转型如何影响企业ESG表现——来自中国上市公司的证据[J]. 产业经济评论, 2023(1): 105-123.
[17] 靳毓, 文雯, 何茵. 数字化转型对企业绿色创新的影响——基于中国制造业上市公司的经验证据[J]. 财贸研究, 2022, 33(7): 69-83.
[18] 蒋峦, 凌宇鹏, 张吉昌, 等. 数字化转型如何影响企业韧性?——基于双元创新视角[J]. 技术经济, 2022, 41(1): 1-11.
[19] 花俊国, 刘畅, 朱迪. 数字化转型、融资约束与企业全要素生产率[J]. 南方金融, 2022(7): 54-65.
[20] 热比亚·吐尔逊, 巴文浩, 王岚. 数字化转型、绿色供应链与企业环境绩效——媒体关注的调节作用[J]. 中国流通经济, 2023, 37(10): 14-25.
[21] 李雪松, 等. 数字化转型、融入全球创新网络与创新绩效[J]. 中国工业经济, 2022(10): 43-61.
[22] 张新文. 浅析数字经济时代企业数字化转型面临的问题及应对措施[J]. 现代商业研究, 2024(22): 65-67.
[23] Fussler, C. and James, P. (1996) Driving Eco-Innovation: A Breakthrough Discipline for Innovation and Sustainability. Pitman.
[24] Mirata, M. and Emtairah, T. (2005) Industrial Symbiosis Networks and the Contribution to Environmental Innovation: The Case of the Landskrona Industrial Symbiosis Programm. Journal of Cleaner Production, 13, 993-1002. [Google Scholar] [CrossRef] 
[25] Xiang, X., Liu, C., Yang, M. and Zhao, X. (2020) Confession or Justification: The Effects of Environmental Disclosure on Corporate Green Innovation in China. Corporate Social Responsibility and Environmental Management, 27, 2735-2750. [Google Scholar] [CrossRef] 
[26] 成琼文, 贺显祥, 李宝生. 绿色技术创新效率及其影响因素——基于我国35个工业行业的实证研究[J]. 中南大学学报(社会科学版), 2020, 26(2): 97-107.
[27] 肖仁桥, 陈小婷, 钱丽. 异质环境规制、政府支持与企业绿色创新效率——基于两阶段价值链视角[J]. 财贸研究, 2022, 33(9): 79-93.
[28] 乔羽, 马晓君, 杨佳. 绿色税收对工业企业绿色创新效率的双重影响效应[J]. 金融发展研究, 2020(12): 59-67.
[29] Jones, C.I. and Tonetti, C. (2020) Nonrivalry and the Economics of Data. American Economic Review, 110, 2819-2858. [Google Scholar] [CrossRef] 
[30] 王惠, 王树乔, 苗壮, 等. 研发投入对绿色创新效率的异质门槛效应——基于中国高技术产业的经验研究[J]. 科研管理, 2016, 37(2): 63-71.
[31] 彭百川, 张颖, 王治. 企业ESG表现对绿色创新效率的影响研究[J]. 统计与决策, 2024, 40(5): 172-176.
[32] 刘军航, 张玲玲. 融资效率对企业绿色创新的影响——基于新能源上市公司的实证分析[J]. 工业技术经济, 2022, 41(9): 35-42.
[33] 张玉明, 邢超, 张瑜. 媒体关注对重污染企业绿色技术创新的影响研究[J]. 管理学报, 2021, 18(4): 557-568.
[34] 卢建词, 姜广省. CEO绿色经历能否促进企业绿色创新? [J]. 经济管理, 2022, 44(2): 106-121.
[35] Ning, J., Jiang, X. and Luo, J. (2023) Relationship between Enterprise Digitalization and Green Innovation: A Mediated Moderation Model. Journal of Innovation & Knowledge, 8, Article 100326. [Google Scholar] [CrossRef] 
[36] Wang, H., Jiao, S., Ge, C. and Sun, G. (2024) Corporate ESG Rating Divergence and Excess Stock Returns. Energy Economics, 129, Article 107276. [Google Scholar] [CrossRef] 
[37] Yu, M., Zhou, Q., Cheok, M.Y., Kubiczek, J. and Iqbal, N. (2022) Does Green Finance Improve Energy Efficiency? New Evidence from Developing and Developed Economies. Economic Change and Restructuring, 55, 485-509. [Google Scholar] [CrossRef] 
[38] Goldfarb, A. and Tucker, C. (2019) Digital Economics. Journal of Economic Literature, 57, 3-43. [Google Scholar] [CrossRef] 
[39] Guo, L., Xu, L., Wang, J. and Li, J. (2024) Digital Transformation and Financing Constraints of SMEs: Evidence from China. Asia-Pacific Journal of Accounting & Economics, 31, 966-986. [Google Scholar] [CrossRef] 
[40] He, J., Du, X. and Tu, W. (2023) Can Corporate Digital Transformation Alleviate Financing Constraints? Applied Economics, 56, 2434-2450. [Google Scholar] [CrossRef] 
[41] Gao, Y., Yang, H., Sun, X., Tian, X. and Xu, J. (2024) Corporate Digital Transformation and Financing Constraints: The Moderating Effect of Institutional Investors. Heliyon, 10, e33199. [Google Scholar] [CrossRef] [PubMed]
[42] Yu, C., Wu, X., Zhang, D., Chen, S. and Zhao, J. (2021) Demand for Green Finance: Resolving Financing Constraints on Green Innovation in China. Energy Policy, 153, Article 112255. [Google Scholar] [CrossRef] 
[43] Xu, G., Li, G., Sun, P. and Peng, D. (2023) Inefficient Investment and Digital Transformation: What Is the Role of Financing Constraints? Finance Research Letters, 51, Article 103429. [Google Scholar] [CrossRef] 
[44] Liu, M., Li, H., Li, C. and Yan, Z. (2023) Digital Transformation, Financing Constraints and Enterprise Performance. European Journal of Innovation Management, 28, 1472-1497. [Google Scholar] [CrossRef] 
[45] Liang, C., Zhu, L. and Zeng, J. (2024) Analysis on the Impact of Media Attention on Energy Enterprises and Energy Transformation in China. Energy Reports, 11, 1820-1833. [Google Scholar] [CrossRef] 
[46] 赵宸宇. 数字化转型对企业社会责任的影响研究[J]. 当代经济科学, 2022, 44(2): 109-116.
[47] Qiu, J., Deng, X. and Liang, R. (2024) Can the Enterprise Intelligent Transformation Promote Accounting Information Transparency? Pressure from Media Attention. Finance Research Letters, 66, Article 105605. [Google Scholar] [CrossRef] 
[48] 赵莉, 张玲. 媒体关注对企业绿色技术创新的影响: 市场化水平的调节作用[J]. 管理评论, 2020, 32(9): 132-141.
[49] 潘爱玲, 刘昕, 邱金龙, 等. 媒体压力下的绿色并购能否促使重污染企业实现实质性转型[J]. 中国工业经济, 2019(2): 174-192.
[50] Kwilinski, A., Lyulyov, O. and Pimonenko, T. (2023) Unlocking Sustainable Value through Digital Transformation: An Examination of ESG Performance. Information, 14, Article 444. [Google Scholar] [CrossRef] 
[51] Yang, P., Hao, X., Wang, L., Zhang, S. and Yang, L. (2024) Moving toward Sustainable Development: The Influence of Digital Transformation on Corporate ESG Performance. Kybernetes, 53, 669-687. [Google Scholar] [CrossRef] 
[52] Zhang, Y., Xing, C. and Wang, Y. (2020) Does Green Innovation Mitigate Financing Constraints? Evidence from China’s Private Enterprises. Journal of Cleaner Production, 264, Article 121698. [Google Scholar] [CrossRef] 
[53] 戴翔, 杨双至. 数字赋能、数字投入来源与制造业绿色化转型[J]. 中国工业经济, 2022(9): 83-101.
[54] 王晓祺, 宁金辉. 强制社会责任披露能否驱动企业绿色转型?——基于我国上市公司绿色专利数据的证据[J]. 审计与经济研究, 2020, 35(4): 69-77.
[55] 肖静, 曾萍. 数字化能否实现企业绿色创新的“提质增量”?——基于资源视角[J]. 科学学研究, 2023, 41(5): 925-935+960.
[56] 王福胜, 王也, 刘仕煜. 媒体关注、管理者过度自信对盈余管理的影响研究[J]. 管理学报, 2022, 19(6): 832-840.
[57] 鞠晓生, 卢荻, 虞义华. 融资约束、营运资本管理与企业创新可持续性[J]. 经济研究, 2013, 48(1): 4-16.
[58] 方先明, 胡丁. 企业ESG表现与创新——来自A股上市公司的证据[J]. 经济研究, 2023, 58(2): 91-106.
[59] Xu, C., Sun, G. and Kong, T. (2024) The Impact of Digital Transformation on Enterprise Green Innovation. International Review of Economics & Finance, 90, 1-12. [Google Scholar] [CrossRef] 
[60] Feng, H., Wang, F., Song, G. and Liu, L. (2022) Digital Transformation on Enterprise Green Innovation: Effect and Transmission Mechanism. International Journal of Environmental Research and Public Health, 19, Article 10614. [Google Scholar] [CrossRef] [PubMed]
[61] 江艇. 因果推断经验研究中的中介效应与调节效应[J]. 中国工业经济, 2022(5): 100-120.

为你推荐