人口老龄化视域下老年服装消费心理与设计创新策略研究

Research on Consumer Psychology and Design Innovation Strategy of Elderly Clothing from the Perspective of Population Aging

摘要: 人口老龄化已成为我国社会发展的重要阶段性特征，老年群体规模的持续扩大催生了服装消费市场的全新需求。本文以人口老龄化深度发展为研究语境，采用文献梳理与逻辑推演相结合的研究方法，系统剖析新时代老年群体服装消费心理的核心特征，精准识别当前老年服装设计实践中存在的理念滞后、产品同质化、场景适配不足等核心问题，最终构建适配老年群体消费心理需求的服装设计创新策略体系。研究发现，新时代老年服装消费心理呈现出功能性诉求精细化、情感性需求个性化、社会性表达多元化的核心转向，唯有以消费需求为核心锚点，实现设计逻辑从“产品导向”向“用户导向”的转型，才能真正破解老年服装市场供需错配的困境，为老年服装产业高质量发展提供理论参考与实践指引。

Abstract: Population aging has become an important phased feature of China’s social development, and the continuous expansion of the elderly group has spawned new demands in the clothing consumer market. Taking the in-depth development of population aging as the research context, this paper adopts the research methods of literature review and logical deduction to systematically analyze the core characteristics of the clothing consumer psychology of the elderly group in the new era, accurately identify the core problems existing in the current elderly clothing design practice, such as backward design concepts, serious product homogenization, and insufficient scene adaptation, and finally construct a clothing design innovation strategy system adapted to the consumer psychological needs of the elderly group. The research finds that the clothing consumer psychology of the elderly in the new era has shown a core transformation of refined functional demands, personalized emotional needs, and diversified social expressions. Only by taking consumer demand as the core anchor and realizing the transformation of design logic from “product-oriented” to “user-oriented” can we truly solve the dilemma of supply-demand mismatch in the elderly clothing market and provide theoretical reference and practical guidance for the high-quality development of the elderly clothing industry.