数智化背景下淮安红色旅游智慧服务体系优化路径研究

Research on the Optimization Path of Smart Service System for Red Tourism in Huai’an under the Background of Digital Intelligence

摘要: 在数字中国建设与文旅融合的背景下，推动文旅产业数智化转型，对红色旅游智慧服务体系的建设尤为关键。本文以淮安市红色旅游景区为研究对象，采用实地考察、问卷调查等实证方法，聚焦于Z世代的游客需求，剖析景区服务现状与所存在问题。从技术赋能、平台整合、体验升级、机制保障四个维度，运用数字化技术优化智慧交通配套服务、整合数据信息平台、升级沉浸式体验与文创营销、完善管理与人才资金保障，探索数智化背景下红色旅游智慧服务优化路径，助力红色旅游智慧化转型与高质量发展。

Abstract: Against the backdrop of Digital China construction and the integration of culture and tourism, promoting the digital and intelligent transformation of the cultural tourism industry is particularly crucial for building a smart service system for red tourism. This study takes the Huai’an Red Tourism Scenic Area as the research subject and employs empirical methods including field investigations and questionnaire surveys. Focusing on the needs of Generation Z tourists, it analyzes the current service status and existing problems of the scenic area. From four dimensions—technological empowerment, platform integration, experience upgrading, and mechanism guarantee—this paper explores optimization pathways for smart services in red tourism under the digitalization context. Specifically, it proposes optimizing smart transportation supporting services through digital technologies, integrating data information platforms, upgrading immersive experiences and cultural creative marketing, and improving management as well as talent and funding guarantees. These measures aim to facilitate the intelligent transformation and high-quality development of red tourism.