数字经济赋能电子商务产业高质量发展的作用机制与实现路径研究

Research on the Mechanisms and Implementation Paths of High-Quality Development of the E-Commerce Industry Empowered by the Digital Economy

摘要: 在数字经济持续深化发展的背景下，电子商务产业正加速由规模扩张向高质量发展阶段转变。基于数字经济与产业发展相关理论，本文围绕电子商务产业高质量发展的内在逻辑，从技术创新驱动、产业结构优化和消费模式升级三个维度，系统分析数字经济赋能电子商务产业高质量发展的作用机制。研究表明，数字经济通过提升数据处理能力与信息配置效率，推动企业运行方式转变，并在此基础上带动产业组织结构优化与消费方式升级，进而形成由供给侧向需求侧逐步传导的作用路径。与此同时，当前电子商务产业高质量发展仍面临数字基础设施发展不均衡、产业协同能力不足以及核心技术创新能力有待提升等现实约束。针对上述问题，本文提出完善数字基础设施体系、强化产业协同机制和提升自主创新能力等实现路径。研究结论对于深化数字经济与电子商务融合发展、推动电子商务产业高质量转型具有一定的理论意义与现实参考价值。

Abstract: Against the backdrop of the continuous deepening of the digital economy, the e-commerce industry is accelerating its transition from scale expansion to high-quality development. Based on relevant theories of the digital economy and industrial development, this paper focuses on the internal logic of the high-quality development of the e-commerce industry and systematically analyzes the mechanisms through which the digital economy empowers such development from three dimensions: technological innovation, industrial structure optimization, and consumption pattern upgrading. The results show that the digital economy, by enhancing data processing capacity and information allocation efficiency, promotes changes in enterprise operation modes, and on this basis drives the optimization of industrial organization and the upgrading of consumption patterns, thereby forming a transmission path that gradually extends from the supply side to the demand side. At the same time, the high-quality development of the e-commerce industry still faces several practical constraints, including the imbalance in digital infrastructure development, insufficient industrial coordination, and inadequate core technological innovation capability. In response, this paper proposes corresponding implementation paths, including improving the digital infrastructure system, strengthening industrial coordination mechanisms, and enhancing independent innovation capability. The findings provide certain theoretical significance and practical reference for deepening the integrated development of the digital economy and e-commerce, and for promoting the high-quality transformation of the e-commerce industry.