玉林市中药材香料产业发展与竞争力分析

Development and Competitiveness Analysis of Yulin Chinese Medicinal Materials and Spice Industry

摘要: 研究基于652份消费者问卷，运用Logistic回归与随机森林模型探究玉林中药材香料产业竞争力的微观转化机制。研究发现：消费分层显著，性别、年龄与收入主导需求差异，1000~4000元收入群体为消费主力；价格(21.3%)、质量(19.3%)、功效(19.2%)构成消费者决策“核心三要素”；技术创新滞后与质量标准不完善是产业升级的主要短板；品牌认知(OR = 4.71)与政策感知(OR = 2.13)是提升购买意愿的关键驱动因素。研究建议构建地理标志与企业联盟融合的标准化体系，深化政策与品牌协同，推动产业从资源依赖向品牌驱动的高质量发展转型。

Abstract: This study is based on 652 consumer questionnaires and uses logistic regression and random forest models to explore the micro-level conversion mechanism of competitiveness in the Yulin Chinese medicinal materials and spices industry. The study finds that consumer stratification is significant, with gender, age, and income dominating demand differences, and the 1,000~4,000 yuan income group being the main consumer force; price (21.3%), quality (19.3%), and efficacy (19.2%) constitute the “core three elements” of consumer decision-making; lagging technological innovation and imperfect quality standards are the main shortcomings in industry upgrading; brand awareness (OR = 4.71) and policy perception (OR = 2.13) are key driving factors for increasing purchase intention. The study recommends establishing a standardized system that integrates geographical indications and enterprise alliances, deepening policy and brand coordination, and promoting the industry’s transformation from resource dependence to brand-driven high-quality development.