电商助推农村三产融合发展模式研究——以甘肃岷县为例

Research on the Development Model of E-Commerce Promoting the Integration of Rural Three Industries—A Case Study of Min County, Gansu Province

摘要: 当前，电子商务已成为农产品流通的核心渠道，农村电商更是推动农业产业升级、乡村经济发展、农民增收致富与乡村振兴的重要引擎。甘肃岷县依托独特的寒旱地理气候禀赋，培育形成以黄芪、当归等道地中药材为核心的特色寒旱农业产业，将特色寒旱农业与电子商务深度融合，对推动传统农业转型升级、实现农村一二三产业深度融合具有重要现实意义。本研究以甘肃岷县为例，分析当地电商助推农村三产融合的发展模式、实施现状、成效及困境，提出针对性发展建议，为岷县农村电商与三产融合协同发展、促进农民持续增收提供实践参考。

Abstract: E-commerce has become the core channel for agricultural products circulation, and rural e-commerce serves as a vital engine for agricultural industrial upgrading, rural economic development, farmers’ income growth and rural revitalization. Endowed with unique cold and arid geographical and climatic conditions, Min County, Gansu Province has fostered a distinctive cold and arid agricultural industry dominated by authentic Chinese medicinal herbs including astragalus and angelica sinensis. The deep integration of characteristic cold and arid agriculture and e-commerce is of great practical significance to the transformation and upgrading of traditional agriculture and the in-depth integration of rural primary, secondary and tertiary industries. Taking Min County as a case, this study explores the development model, current situation, achievements and dilemmas of e-commerce-driven integration of rural three industries, and puts forward targeted countermeasures, so to provide valuable practical references for the coordinated development of rural e-commerce and three-industry integration and sustainable income increase of farmers in Min County.