体旅融合视角下云南省高质量户外运动目的地的生成机制与实现路径

The Generation Mechanism and Realization Path of High-Quality Outdoor Sports Destinations in Yunnan Province from the Perspective of Sports-Tourism Integration

摘要: 户外运动消费持续升温，使目的地建设成为体育产业与文旅融合发展的重要议题。云南省兼具山地、高原、峡谷、湖泊、森林、热带雨林和多民族文化资源，具备发展高质量户外运动目的地的良好基础，但资源优势并不必然转化为目的地竞争力。本文从生成机制视角出发，研究认为云南高质量户外运动目的地的形成，主要依赖空间生产、体验场景、体旅融合和治理保障四个机制的协同作用。当前，云南仍面临空间开发不均衡、产品体验层次不足、产业链衔接不畅、治理体系滞后等问题。对此，应优化全域空间布局，完善户外运动产品体系，延伸体旅融合产业链条，健全安全与生态治理机制，推动云南户外运动目的地由资源依赖型开发转向空间组织、体验供给和持续运营并重的发展模式。

Abstract: The continuous rise in outdoor sports consumption has made destination development an important issue in the integrated development of the sports industry and cultural tourism. Yunnan Province possesses abundant resources including mountains, plateaus, canyons, lakes, forests, tropical rainforests, and diverse ethnic cultures, providing a solid foundation for developing high-quality outdoor sports destinations. However, resource advantages do not necessarily translate into destination competitiveness. This paper, from the perspective of generation mechanisms, argues that the formation of high-quality outdoor sports destinations in Yunnan mainly relies on the synergistic effect of four mechanisms: spatial production, experiential scenarios, sports-tourism integration, and governance guarantees. Currently, Yunnan still faces problems such as uneven spatial development, insufficient product experience levels, poor industrial chain integration, and lagging governance systems. To address these issues, it is necessary to optimize the overall spatial layout, improve the outdoor sports product system, extend the sports-tourism integration industrial chain, and improve safety and ecological governance mechanisms to promote the transformation of Yunnan’s outdoor sports destinations to promote the transformation of Yunnan’s outdoor sports destinations from resource-dependent development toward a mature model that integrates spatial organization, experiential supply, and sustainable operation.