地理标志认证驱动区域农业绿色发展的逻辑与实践

The Logic and Practice of Geographical Indication Certification Driving Regional Agricultural Green Development

摘要: 生态农产品地理标志认证作为兼具法律确权与品牌赋能功能的制度工具，正日益成为推动区域农业绿色转型的重要作用。本文立足于地理标志认证与农业绿色发展之间的理论关联，系统分析了地理标志认证对区域农业绿色发展的多维驱动效应。研究表明，地理标志认证主要通过四个机制发挥作用，品牌溢价机制通过市场价格信号倒逼生产端采用绿色生产方式；产业集聚机制促进上下游企业合作和本地农业价值链纵向整合，降低绿色技术的推广成本；标准化生产机制以严格的品质标准体系约束投入品使用，推动生产全过程的绿色转型；生态反馈机制则通过保护地理标志赖以存在的自然生态环境，激励资源节约和生态保育行为。

Abstract: As an institutional tool that combines legal confirmation and brand empowerment functions, geographical indication (GI) certification for ecological agricultural products is increasingly becoming an important driving force for promoting the green transformation of regional agriculture. Based on the theoretical relationship between GI certification and green agricultural development, this paper systematically analyzes the multidimensional driving effects of GI certification on regional green agricultural development. The research indicates that GI certification primarily functions through four mechanisms: the brand premium mechanism, which forces producers to adopt green production methods through market price signals; the industrial agglomeration mechanism, which promotes co-location of upstream and downstream enterprises and vertical integration of local agricultural value chains, thereby reducing the promotion cost of green technologies; the standardized production mechanism, which constrains the use of inputs with a strict quality standard system, promoting green transformation throughout the entire production process; and the ecological feedback mechanism, which incentivizes resource conservation and ecological conservation by protecting the natural ecological environment on which GI relies.