从“语言正确”到“语言有效”：AI时代跨境电商语言服务人才能力提升路径研究

From “Linguistic Accuracy” to “Communicative Effectiveness”: Competency Enhancement Pathways for Cross-Border E-Commerce Language Service Talents in the AI Era

摘要: 在数字经济与全球贸易加速融合的背景下，跨境电子商务已成为推动外贸结构升级的重要力量。AI技术的广泛应用正在重塑跨境电商的语言服务模式，使行业对外语人才的要求从“语言正确”逐步转向“语言有效”，更强调语言与技术、内容与场景的深度结合。然而，当前高校外语人才培养仍存在课程偏重语言知识、技术训练不足、实践性与行业匹配度不高等问题。基于文献研究、行业需求调研及问卷数据分析，本文构建了包括“语言能力–行业认知–技术素养–跨文化能力–创新实践能力”的复合型能力框架，并提出面向AI时代的跨境电商语言服务人才能力提升路径。研究旨在为外语专业学生适应行业新需求提供参考，也为高校外语人才培养模式的优化与转型提供借鉴。

Abstract: As the digital economy and global trade accelerate their integration, cross-border e-commerce has become a major force driving foreign trade transformation. The adoption of AI is reshaping language service models and shifting talent requirements from merely achieving “linguistic accuracy” to pursuing “communicative effectiveness”, emphasizing the integration of language, technology, and real-world scenarios. However, current foreign language education still overemphasizes linguistic knowledge while lacking technical training and industry-oriented practice. Drawing on literature review, industry research, and questionnaire data, this study builds a competency framework covering “language proficiency - industry knowledge - technical literacy - cross-cultural competence - innovative practice”, and proposes enhancement pathways for foreign language majors in the AI era. The findings provide reference for students adapting to new industry demands and offer insights for improving talent cultivation models in higher education.