情绪优先与事实弱化：后真相时代用户新闻认知的“体验化”转变分析

Emotion First, Facts Diminished: An Analysis of the “Experiential” Shift in Users’ News Perception in the Post-Truth Era

摘要: 在后真相语境下，新闻传播生态正经历深刻变革，用户对新闻的认知模式逐渐从理性解码转向情感体验，呈现出显著的“体验转向”特征。这种转向不仅重塑了用户获取、解读与传播新闻的方式，更对新闻业的专业实践与社会信息秩序产生深远影响。研究聚焦用户新闻认知的体验转向现象，通过整合后真相理论与新闻认知理论，系统揭示其生成机制、表现特征及动因。研究发现，技术赋权与社交媒体算法推荐机制强化了用户对情感共鸣与沉浸体验的追求，新闻的真实性判断标准从客观事实转向主观感受，用户更倾向于通过参与互动与内容共创实现认知满足。这种转向既反映了数字时代信息过载背景下用户认知策略的适应性调整，也暴露了事实核查弱化与认知偏差加剧的风险。

Abstract: In the context of post-truth, the news communication ecosystem is undergoing profound transformation. Users’ modes of perceiving news are gradually shifting from rational decoding to emotional experience, exhibiting a distinct “experience turn”. This shift not only reshapes how users access, interpret, and disseminate news but also exerts deep influence on journalistic professional practices and social information order. This study focuses on the phenomenon of the experiential turn in user news cognition, integrating post-truth theory with news cognition theory to systematically uncover its underlying mechanisms, manifestations, and driving forces. Findings reveal that technological empowerment and social media algorithmic recommendation systems intensify users’ pursuit of emotional resonance and immersive experiences. The criteria for judging news authenticity have shifted from objective facts to subjective feelings, and users increasingly seek cognitive fulfillment through participatory interaction and co-creation of content. This turn reflects adaptive adjustments in user cognitive strategies amid information overload in the digital age, while also exposing risks such as weakened fact-checking and heightened cognitive biases.