乡村振兴视域下特色农产品网络营销路径优化研究

Research on the Optimization of Online Marketing Pathways for Specialty Agricultural Products in the Context of Rural Revitalization

摘要: 乡村振兴背景下，农产品营销工作开展，对于促进农业商品化发展而言，起到至关重要的作用。在这一背景下，特色农产品网络营销路径构建，应把握好乡村振兴背景，并注重加强技术赋能，以提升农产品网络营销的质量，带动农业经济长远、可持续发展。本文研究工作开展，从乡村振兴视域入手，探索特色农产品网络营销路径，并对现阶段存在的问题、不足做好针对性把握，针对性提出解决对策，实现网络营销路径优化目标，以促进农业经济高效、高质量发展。

Abstract: Under the backdrop of rural revitalization, the marketing of agricultural products plays a pivotal role in promoting the commercialization of agriculture. In this context, the construction of an online marketing pathway for specialty agricultural products should align with the rural revitalization strategy and emphasize technological empowerment to enhance the quality of agricultural product online marketing, thereby driving the long-term and sustainable development of the agricultural economy. This study, from the perspective of rural revitalization, explores the online marketing pathway for specialty agricultural products, identifies existing issues and shortcomings, proposes targeted solutions, and aims to optimize the online marketing pathway to promote the efficient and high-quality development of the agricultural economy.