财经类高校设计专业“艺管交叉”课程体系范式与实践路径研究

Research on the Construction and Implementation Pathways of an “Art-Management Interdisciplinary” Curriculum System for Design Programs in Finance and Economics Universities

摘要: 随着文化产业与数字经济的快速发展，财经类高校设计专业人才培养面临由单一艺术训练向复合能力生成转型的现实要求。传统设计教育较为重视审美表达与创意训练，但对管理意识、市场逻辑和经济规律关注不足，已难以适应文化创意产业高质量发展对复合型人才的需求。基于此，本文围绕财经类高校设计专业“艺管交叉”课程体系建设问题，在梳理其时代价值与现实困境的基础上，从跨学科课程整合和能力递进培养视角出发，提出由艺术素养、管理思维、经济基础与科技赋能共同构成的模块化课程体系，并从特色课程群设置、项目驱动教学、产教融合平台建设和数字技术赋能等方面提出实践路径。与此同时，文章结合山东财经大学、湖北经济学院等高校的相关探索，对“艺管交叉”课程建设的现实依据与实践逻辑进行了分析，并进一步讨论了改革推进中可能面临的组织协同、师资激励、产教融合深度与资源持续投入等挑战，提出相应的保障机制。研究认为，财经类高校推进设计专业“艺管交叉”培养，应坚持课程重构、协同育人、实践导向与动态保障并重，以提升学生的综合素养、管理能力和创新能力，为文化创意产业培养更具适应性的复合型设计人才。

Abstract: With the rapid development of the cultural industry and digital economy, design education in universities of finance and economics is facing an urgent shift from single-track artistic training to the cultivation of interdisciplinary and composite competencies. Traditional design education has long emphasized aesthetic expression and creative practice while paying insufficient attention to managerial awareness, market logic, and economic principles, making it difficult to meet the demands of the high-quality development of cultural and creative industries. Focusing on the construction of an “art-management interdisciplinary” curriculum system for design programs in such universities, this paper, on the basis of analyzing its contemporary value and practical dilemmas, proposes a modular curriculum framework composed of artistic literacy, managerial thinking, economic foundation, and technological empowerment from the perspective of interdisciplinary curriculum integration and competency progression. It further puts forward practical pathways from the aspects of specialized curriculum clusters, project-based teaching, industry-education integration platforms, and digital empowerment. Meanwhile, drawing on relevant explorations of institutions such as Shandong University of Finance and Economics and Hubei University of Economics, the paper examines the practical basis and implementation logic of interdisciplinary curriculum reform, and further discusses potential challenges in organizational coordination, faculty incentives, the depth of industry-education collaboration, and sustainable resource investment, together with corresponding support mechanisms. The study argues that universities of finance and economics should promote the interdisciplinary integration of design education through coordinated curriculum reconstruction, collaborative cultivation, practice-oriented training, and dynamic institutional support, so as to enhance students’ comprehensive literacy, managerial competence, and innovative capacity, and cultivate composite design talents better suited to the cultural and creative industries.