新质生产力要求下应用型本科电子商务专业专创融合路径研究

Research on the Path of Integration of Specialization and Innovation for Application-Oriented Undergraduate E-Commerce Majors under the Requirements of New Quality Productive Forces

摘要: 新质生产力是以科技创新为核心驱动、以数智化与绿色化为方向的系统性生产力变革，对电子商务人才培养提出了复合型、创新型、实践型的新要求。然而，当前应用型本科电子商务专业面临课程体系与企业需求脱节、校企合作深度不足、实践平台数字化支撑薄弱、专创融合师资力量匮乏等现实困境，难以适应新质生产力的发展需要。专创融合理念强调专业知识教育与创新创业教育的有机统一，为破解上述困境提供了理论支撑与实践方向。本文在阐释新质生产力对电商人才新要求的基础上，系统分析应用型本科电商专业专创融合面临的现实困境，提出以课程体系重构为内核、实践平台搭建为载体、协同育人机制为保障、师资队伍建设为支撑的四维路径，并从四链融合视角阐述专创融合的治理逻辑与制度保障，以期为应用型本科院校深化电商专业教育教学改革、服务新质生产力发展提供理论参考与实践指导。

Abstract: New quality productive forces, characterized by technological innovation as the core driver and the strategic orientation toward digital intelligence and green development, represent a systemic transformation of productivity. This transformation imposes new requirements on the cultivation of e-commerce talents, emphasizing compound competencies, innovation skills, and practical abilities. However, current application-oriented undergraduate e-commerce programs face practical challenges such as a disconnect between curriculum design and enterprise needs, insufficient depth in school-enterprise collaboration, weak digital support for practice platforms, and a shortage of faculty capable of integrating professional education with innovation and entrepreneurship education. These challenges hinder the adaptation to the development needs of new quality productive forces. The concept of integration of specialization and innovation, which emphasizes the organic unity of professional knowledge education and innovation-entrepreneurship education, provides theoretical support and practical direction for addressing these challenges. Based on an analysis of the new requirements for e-commerce talents under new quality productive forces, this paper systematically examines the practical dilemmas faced by application-oriented undergraduate e-commerce programs in achieving this integration. It proposes a four-dimensional pathway centered on curriculum system restructuring as the core, practice platform construction as the carrier, collaborative education mechanisms as the guarantee, and faculty development as the support. Furthermore, from the perspective of four-chain integration (innovation chain, industrial chain, talent chain, and education chain), this paper elaborates on the governance logic and institutional safeguards for integration of specialization and innovation. The study aims to provide theoretical reference and practical guidance for application-oriented undergraduate institutions to deepen the reform of e-commerce education and teaching, thereby serving the development of new quality productive forces.