跆拳道“道馆+”社区体育服务模式探索研究——以长沙市天心区为例

Exploration and Research on the Community Sports Service Model of Taekwondo “Taekwondo Gym+”—Taking Tianxin District of Changsha City as an Example

摘要: 跆拳道作为奥运会正式项目，在我国发展迅速，但社区跆拳道俱乐部普遍面临管理不规范、教练员素质参差不齐、行业标准缺失等问题。本文以长沙市天心区为研究对象，采用文献资料法、问卷调查法、访谈法、数理统计法等，对区域内跆拳道道馆及社区居民进行系统调研，分析现有问题，借鉴社区武术发展的文化场域理论，探索构建跆拳道“道馆+”社区体育服务模式。研究表明，“道馆+”模式通过道馆专业资源与社区公共空间的有机整合，依托协会引导、教练考核、赛事交流、多元宣传等路径，形成“道馆主导、社区参与、服务共享”的新型体育服务生态，有效提升了居民参与度和道馆经营效益。

Abstract: Taekwondo, as an official event of the Olympic Games, has developed rapidly in China. However, community taekwondo clubs generally face problems such as unregulated management, uneven quality of coaches, and the absence of industry standards. This paper takes Tianxin District of Changsha City as the research object, using methods such as literature review, questionnaire survey, interview, and mathematical statistics, to conduct a systematic investigation of taekwondo gyms and community residents in the area. It analyzes existing problems and draws on the cultural field theory of community martial arts development to explore the construction of a “taekwondo gym+” community sports service model. The research shows that the “taekwondo gym+” model, through the organic integration of professional resources of the gym and community public spaces, relying on association guidance, coach assessment, event exchanges, and diversified publicity, forms a new sports service ecosystem of “taekwondo gym leading, community participation, and service sharing”, effectively enhancing residents’ participation and the operating efficiency of the gym.