场景创新视角下制造企业与物流企业融合的对策研究——以福建晋江鞋服企业为例

Research on Strategies for the Integration of Manufacturing and Logistics Enterprises from the Perspective of Scenario Innovation—Taking Fujian Jinjiang Footwear and Apparel Enterprises as an Example

摘要: 场景创新作为数字经济发展背景下特有的生产要素已成为驱动制造企业和物流企业深度融合发展的有利动力。本文先梳理了场景创新及产业融合的相关理论，并以此为基础推导出场景创新驱动制造企业与物流企业融合的层次与机理；然后对场景创新视角下二者融合的问题及发展路径加以分析。结果表明，晋江鞋服企业在要素创新和技术加强，完善数字化设施支撑体系及成本与收入分配等方面还有较大的提升空间。据此，本文建议从夯实场景应用技术，完善数字化基础设施，搭设合作框架等方面入手推动两业深度融合。

Abstract: Scene innovation, as a unique production factor in the context of digital economy development, has become a driving force for the deep integration of manufacturing and logistics companies. This paper first reviews the relevant theories of scene innovation and industrial integration, and on this basis, derives the levels and mechanisms through which scene innovation drives the integration of manufacturing and logistics companies. Then, it analyzes the issues and development paths of their integration from the perspective of scene innovation. The results show that Jinjiang shoe and apparel companies still have significant room for improvement in areas such as factor innovation and technological enhancement, improving the digital infrastructure support system, and cost and revenue distribution. Based on this, this paper suggests promoting the deep integration of the two industries by strengthening scene application technology, improving digital infrastructure, and building cooperation frameworks.