决策者视角下注意力企业行为模型的机理与演进

The Mechanism and Evolution of the Attention-Based Corporate Behavior Model from the Decision-Maker Perspective

摘要: 注意力基础观将企业决策研究从静态结构引向动态认知过程，对揭示企业行为的微观机制具有重要意义。文章以决策者为核心视角，系统梳理注意力企业行为模型的六个组成部分(决策环境、问题与答案、注意力结构、程序与沟通渠道、决策者、组织行为)及其十二个互动机制，深入分析决策者在模型各环节中的能动作用。研究发现：决策者既是环境刺激的接收者，也是注意力结构的塑造者，更是问题定义与答案选择的执行者，其认知特征与层级位置深刻影响注意力配置效率。研究为理解企业战略决策的微观认知基础提供了理论支撑。

Abstract: The attention-based view shifts corporate decision-making research from static structures to dynamic cognitive processes. This perspective is essential for uncovering the micro-mechanisms that drive firm behavior. Adopting the decision-maker as the core analytical lens, this paper systematically examines the six components of the attention-based corporate behavior model: decision environment, problems and answers, attentional structure, procedures and communication channels, decision-makers, and organizational behavior. It further explores their twelve interaction mechanisms and analyzes the active role of decision-makers throughout the model. The findings indicate that decision-makers serve not only as receivers of environmental stimuli but also as shapers of attentional structure and executors of problem definition and answer selection. Their cognitive traits and hierarchical positions significantly influence the efficiency of attention allocation. This study offers theoretical insights into the micro-cognitive foundations underlying corporate strategic decision-making.