产教融合视域下商务类专业产业学院建设途径探索

Exploration on Construction Path of Industrial Colleges for Business Majors under Industry-Education Integration

摘要: 产教融合是现代职业教育高质量发展的核心路径，传统浅层化、碎片化的校企合作模式，存在合作周期短、融合程度浅、育人衔接弱等现实短板，难以适配现代商贸产业转型升级与岗位迭代需求。商务类专业紧扣数字经济、商贸流通、跨境服务等新业态，人才供需结构性矛盾日渐凸显，依托产业学院实体化办学形态，突破传统校企合作的局限，构建校企双主体协同治理、资源共建共享、岗课实践融通的长效育人体系，成为商科专业改革的必然选择。本文围绕产业学院的基本内涵、商务类专业产业学院的主要特点及其建设路径展开分析，并提出从明确定位、优化专业群、重构课程、建强师资、完善平台、健全治理和改进评价等方面推进建设。

Abstract: Industry-education integration is the core path for the high-quality development of modern vocational education. Traditional, superficial, and fragmented school-enterprise cooperation models suffer from shortcomings such as short cooperation cycles, shallow integration, and weak talent cultivation, making them unsuitable for the transformation and upgrading of modern business industries and the needs of job iteration. Business majors, closely aligned with new business models such as the digital economy, trade circulation, and cross-border services, are facing increasingly prominent structural contradictions in talent supply and demand. Relying on the substantive operation of industry-education integration colleges, breaking through the limitations of traditional school-enterprise cooperation, and constructing a long-term talent cultivation system with collaborative governance between schools and enterprises, resource sharing, and integration of on-the-job training and practical application, has become an inevitable choice for the reform of business majors. This paper analyzes the basic connotation of industry-education integration colleges, the main characteristics of industry-education integration colleges for business majors, and their construction paths, and proposes promoting construction from aspects such as clarifying positioning, optimizing professional clusters, reconstructing courses, strengthening faculty, improving platforms, improving governance, and improving evaluation.