法治化营商环境视阈下应对内卷式竞争法律研究

Legal Research on Combating Involutionary Competition from the Perspective of a Law-Based Business Environment

摘要: 在我国经济转向高质量发展的关键阶段，法治化营商环境建设与市场竞争秩序治理的协同性愈发凸显。文章以2025年新修订的《反不正当竞争法》为制度切入点，系统解构内卷式竞争的生成逻辑、表现样态及其对法治化营商环境核心价值的侵蚀。研究表明，内卷式竞争在平台经济、传统产业与要素市场呈现差异化特征，其本质是规则供给滞后、监管协同不足、市场结构失衡与创新激励缺位共同导致的非效率竞争困境。基于竞争法功能主义、政府–市场平衡与交易成本理论，文章提出“立法完善–执法协同–司法保障–行业自律”四位一体的法律治理框架，通过细化公平竞争审查标准、明确平台责任边界、健全中小企业权利救济机制，为法治化营商环境优化与内卷治理提供理论支撑与实践路径。

Abstract: At the critical juncture of China’s economic transition towards high-quality development, the synergy between the construction of a law-based business environment and the governance of market competition order has become increasingly prominent. Taking the newly revised Anti-Unfair Competition Law of 2025 as the institutional entry point, this paper systematically deconstructs the generative logic and manifestations of involutionary competition, as well as its erosion of the core values of a law-based business environment. The study indicates that involutionary competition presents differentiated characteristics across the platform economy, traditional industries, and factor markets. Its essence constitutes a dilemma of inefficient competition, jointly precipitated by the lag in rule supply, insufficient regulatory coordination, market structure imbalance, and the absence of innovation incentives. Grounded in the functionalism of competition law, the government-market equilibrium, and transaction cost theory, this paper proposes a four-pronged legal governance framework encompassing “legislative improvement, coordinated enforcement, judicial protection, and industry self-discipline”. By refining the standards for fair competition review, delineating the boundaries of platform liability, and perfecting the legal remedies for SMEs, this study provides theoretical support and practical pathways for optimizing the law-based business environment and governing involution-style competition.