数字技术推动辽宁省生鲜冷链物流与电子商务融合发展测算与可行性分析

Calculation and Feasibility Analysis on the Integrated Development of Fresh Cold Chain Logistics and E-Commerce in Liaoning Province Driven by Digital Technology

摘要: 在数字经济与乡村振兴战略推进背景下，生鲜冷链物流成本高、损耗大、协同性不足等问题制约产业发展。本文以辽宁省为研究对象，运用极差标准化法与熵值法构建数字技术水平评价模型，测算2014~2024年区域数字技术综合指数年均增长率达10.42%，整体呈上升趋势，为生鲜冷链物流与电子商务融合提供技术支撑。研究设计包含指标体系、数据来源、权重确定、测算公式的融合度量化方案，采用耦合协调度模型开展实证测算，并从机制、数据、方法、产业、政策五方面论证融合可行性。结果表明，数字技术驱动辽宁生鲜冷链与电商深度融合具备科学合理性与实践可行性。研究成果可用于衡量产业融合水平、识别发展短板，助力提升辽宁生鲜物流效益、加快农业现代化进程，推动区域经济高质量发展。

Abstract: Against the backdrop of advancing the digital economy and rural revitalization strategies, the development of the fresh produce industry is constrained by prominent problems such as high cost, serious loss, and insufficient coordination in cold chain logistics. Taking Liaoning Province as the research object, this paper constructs an evaluation model of digital technology level by using the range standardization method and entropy weight method. The calculation results show that the average annual growth rate of the regional digital technology comprehensive index from 2014 to 2024 reaches 10.42%, showing an overall upward trend, which provides technical support for the integration of fresh food cold chain logistics and e-commerce. The study designs a quantitative scheme for integration degree including indicator system, data sources, weight determination and calculation formula, conducts empirical measurement with the coupling coordination degree model, and demonstrates the feasibility of integration from five aspects: mechanism, data, method, industry and policy. The results show that the deep integration of fresh food cold chain and e-commerce driven by digital technology in Liaoning is scientifically rational and practically feasible. The research results can be used to measure the level of industrial integration, identify shortcomings in development, help improve the efficiency of fresh produce logistics in Liaoning, accelerate the process of agricultural modernization, and promote high-quality regional economic development.