生成式人工智能赋能中华文化主体性建构：机理、风险与实践进路

Generative Artificial Intelligence Empowering the Construction of Chinese Cultural Subjectivity: Mechanisms, Risks, and Practical Pathways

摘要: 生成式人工智能的迅猛发展，正深刻变革文化创作与传播的范式，为中华文化主体性在数字时代的建构带来双重影响。其赋能机理体现为：通过革新文化生产力夯实发展基础，通过重塑文化生产关系激活能动力量，通过活化文化价值内核筑牢感性认同。然而，科技是一把双刃剑，生成式人工智能所存在的算法驱动、价值异化、技术依赖、表征失序等问题会影响中华文化领导主体性、文化内核主体性、文化发展主体性与文化表达主体性。为有效应对这些挑战，未来的实践进路需着眼于强化主流价值感召以夯实根基，深化文化内涵传承以守护独特性，培育自主创新能力以掌握主动权，并构建有序表达体系以提升影响力，从而确保中华文化在技术浪潮中巩固其主体地位。

Abstract: The rapid development of generative artificial intelligence is profoundly transforming the paradigms of cultural creation and dissemination, bringing a dual impact on the construction of Chinese cultural subjectivity in the digital age. Its enabling mechanism is manifested in three aspects: consolidating the foundation for development by revolutionizing cultural productive forces, activating dynamic forces by reshaping cultural relations of production, and fostering affective identification by revitalizing the core of cultural values. However, technology is a double-edged sword. Issues inherent in generative AI, such as algorithm-driven processes, value alienation, technological dependence, and representational disorder, pose challenges to the subjectivity of cultural leadership, the subjectivity of cultural core, the subjectivity of cultural development, and the subjectivity of cultural expression. To effectively address these challenges, future practical approaches should focus on strengthening the appeal of mainstream values to consolidate the foundation, deepening the inheritance of cultural essence to preserve uniqueness, cultivating autonomous innovation capacity to take the initiative, and building an orderly system of cultural expression to enhance influence, thereby ensuring that Chinese culture consolidates its subject position amidst the wave of technological advancement.