生成式AI赋能下非遗旅游空间的协同演化机理与重构模式

The Synergistic Evolution Mechanism and Restructuring Model of Intangible Cultural Heritage Tourism Spaces Empowered by Generative AI

摘要: 生成式人工智能(Generative AI)的兴起，为非物质文化遗产(以下简称“非遗”)的活化利用与旅游空间的重构开辟了新路径。河南省作为我国非遗资源大省，长期面临旅游空间发展失衡、体验模式同质化等现实困境。本研究基于空间生产理论与技术–社会协同演化视角，构建了涵盖要素识别、阶段划分与动力机制的系统分析框架，旨在揭示生成式AI驱动下，非遗旅游空间中主体、内容与媒介三要素之间的深层协同机理。研究识别出虚实叠合、叙事衍生、社群共造与算法调节四种典型的重构特征，并结合河南省内多个实践案例进行实证剖析。文章进一步批判性地审视了伴随技术应用而来的文化原真性风险、传承人边缘化、空间资本化以及城乡数字鸿沟等问题，并从制度、能力、设计与空间治理四个维度提出系统性优化路径。研究发现，生成式AI正为非遗旅游空间从单向展示向多主体协同共创的演化创造条件，但“协同共创”的深度在不同案例间差异显著；平衡技术驱动与文化传承的内在逻辑，是实现非遗旅游高质量发展的核心命题。本文旨在为智能时代非遗旅游空间的转型提供理论解释，并为河南及黄河流域文旅深度融合发展提供政策参考。

Abstract: The rise of Generative AI has opened up new pathways for the revitalization and utilization of intangible cultural heritage (ICH) and the restructuring of tourism spaces. As a major province rich in ICH resources, Henan has long been confronted with practical challenges such as imbalanced tourism space development and homogenized experiential models. Grounded in spatial production theory and the perspective of technology-society co-evolution, this study constructs a systematic analytical framework encompassing element identification, stage delineation, and dynamic mechanisms, aiming to reveal the deep synergistic mechanisms among the three core elements-actors, content, and media-within ICH tourism spaces driven by Generative AI. The study identifies four typical restructuring characteristics: virtual-real integration, narrative derivation, community co-creation, and algorithmic regulation, and provides empirical analysis based on multiple practical cases in Henan Province. The article further critically examines the risks accompanying technological application, including cultural authenticity risks, the marginalization of inheritors, spatial capitalization, and the urban-rural digital divide. It then proposes systematic optimization pathways from four dimensions: institutional, capacity-building, design, and spatial governance. The findings indicate that Generative AI is creating conditions for the evolution of ICH tourism spaces from unidirectional presentation toward multi-actor collaborative co-creation; however, the depth of “collaborative co-creation” varies significantly across cases. Balancing the inherent logic of technological drives and cultural transmission constitutes the core proposition for achieving high-quality development of ICH tourism. This paper aims to provide theoretical explanations for the transformation of ICH tourism spaces in the intelligent era, as well as policy references for the high-quality integration of culture and tourism in Henan Province and the Yellow River Basin.