从了解到共情：剪纸艺术国际传播路径批判性重构

From Understanding to Empathy: Critical Reconstruction of the International Communication Path of Paper-Cut Art

摘要: 全球化与文明互鉴语境下，剪纸艺术国际传播已从传统“符号输出”转向“价值共情”的高阶阶段，但现有传播路径长期深陷“表层认知有余、深层认同不足”的结构性困境，符号化展示、宏大叙事疏离等突出问题，本质上是传播范式与跨文化传播规律、剪纸艺术本质属性的双重错位，阻碍了海外受众从“了解”到“共情”的认知跃迁。本文系统批判现有传播模式的深层局限，厘清“认知传递–共情共建”的范式转型逻辑，构建“情感唤醒–认知融通–意义共生–价值共振”四级进阶传播路径，破解跨文化传播中的文化折扣与认知壁垒，为我国非物质文化遗产的国际化传播提供参考。

Abstract: Against the backdrop of globalization and civilizational mutual learning, the international communication of paper-cut art has advanced from traditional “symbol export” to a higher stage of “value empathy”. However, existing communication paths have long been plagued by a structural dilemma: sufficient superficial cognition but inadequate in-depth identification. Prominent issues, such as symbolic display and alienated grand narratives, essentially result from the dual misalignment between the communication paradigm, the laws of cross-cultural communication, and the essential attributes of paper-cut art, which hinders overseas audiences’ cognitive transition from “understanding” to “empathy”. Based on cross-cultural empathy theory, micro-narrative theory, and critical communication theory, this paper systematically criticizes the inherent limitations of the current communication mode, clarifies the paradigm transformation logic of “cognitive transmission-empathy co-construction”, and constructs a four-level progressive communication path: emotional arousal, cognitive integration, meaning symbiosis, and value resonance. This study aims to break down cultural discounts and cognitive barriers in cross-cultural communication, providing solid theoretical reference and operable practical support for the international dissemination of China’s intangible cultural heritage.