绿色金融赋能电子商务产业绿色低碳转型的传导路径研究

Research on the Conduction Path of Green Finance Empowering the Green and Low-Carbon Transformation of E-Commerce Industry

摘要: 在双碳目标深度推进与数字经济高质量发展的双重背景下，电子商务产业作为数字经济与实体经济融合的核心载体，其全链条绿色低碳转型已成为行业可持续发展的必然要求，绿色金融则是推动电商产业低碳转型的核心赋能工具。本文立足我国电子商务产业发展实践，采用文献研究法与理论分析法，系统界定核心概念与理论基础，全面剖析当前电商产业绿色低碳转型面临的现实困境，深入拆解绿色金融赋能转型的内在传导机制，并据此提出针对性实现路径。研究发现，当前我国电商产业低碳转型仍面临融资约束突出、全链条协同转型缺位、人才与技术支撑不足、激励约束机制不健全等多重结构性困境；绿色金融对电商产业低碳转型的赋能并非单纯的资金注入，而是通过资金支持、技术创新激励、供应链协同转型、绿色消费引导、治理优化与约束倒逼五大核心机制，全方位重塑产业发展逻辑。本研究可为电商产业绿色低碳转型提供理论参考与实践指引，同时丰富绿色金融与数字经济融合发展的理论体系，助力双碳目标落地实现。

Abstract: Under the dual background of the in-depth advancement of the dual-carbon goal and the high-quality development of the digital economy, the e-commerce industry, as the core carrier of the integration of the digital economy and the real economy, its full-chain green and low-carbon transformation has become an inevitable requirement for the sustainable development of the industry, and green finance is the core enabling tool to promote the low-carbon transformation of the e-commerce industry. Based on the development practice of China’s e-commerce industry, this paper adopts the literature research method and theoretical analysis method. Firstly, it defines the core concepts and theoretical basis, and systematically analyzes the practical difficulties faced by the current green and low-carbon transformation of the e-commerce industry. Secondly, it dismantles the internal conduction mechanism of green finance empowering the low-carbon transformation of the e-commerce industry from five dimensions: capital support, technological innovation incentive, supply chain collaborative transformation, green consumption guidance, governance optimization and constraint coercion. Finally, combined with the practical difficulties and action mechanism, it puts forward targeted implementation paths. The research holds that the empowerment of green finance to the low-carbon transformation of the e-commerce industry is not simply capital injection, but reshapes the industrial development logic through a multi-dimensional mechanism. Only on the premise of improving the adaptability of financial products, strengthening the dominant position of e-commerce entities, and improving the collaborative guarantee system can green finance truly be transformed into the core driving force to promote the high-quality development of the e-commerce industry and help achieve the dual-carbon goal.