从“生存型”到“发展型”：沈阳市低龄老年人消费升级研究

From “Subsistence-Oriented” to “Development-Oriented”: A Study on the Consumption Upgrade of the Young-Old in Shenyang

摘要: 当前，我国已步入中度老龄化社会，沈阳市老龄化进程高于全国平均水平，低龄老年人的消费问题更具典型性。本文以沈阳市低龄老年人为研究对象，系统分析其消费升级的现状、障碍与优化路径，指出当前沈阳市低龄老年人消费升级面临适老产品供需错配、传统消费观念束缚等多重障碍。对此，政府、企业、家庭应协同共治，推动适老产品精准开发、引导消费观念转变等路径，以激发银发经济发展潜力，为全国类似地区提供参考。

Abstract: At present, China has entered a moderately aging society. The aging process in Shenyang is higher than the national average, making the consumption issues of the young-old more typical. This paper takes the young-old in Shenyang as the research object, systematically analyzing the current state, obstacles, and pathways of their consumption upgrading. It points out that the consumption upgrading of the young-old in Shenyang currently faces multiple obstacles, such as a mismatch between supply and demand for elderly-friendly products and constraints from traditional consumption concepts. In response, coordinated efforts should be made by the government, enterprises, and families to promote the precise development of elderly-friendly products and guide the transformation of consumption concepts. These efforts aim to unlock the development potential of the silver economy and provide useful references for similar regions across the country.