双轨模式下大学生求职竞争力提升路径研究——基于个性化形象塑造与模拟求职训练营

Research on the Improvement Path of College Students’ Employability under the Dual-Track Model—Based on Personal Image Building and Simulated Job Hunting Training Camp

摘要: 针对当前大学生求职过程中存在的形象塑造同质化、面试实战应对能力不足、缺乏求职策略等突出痛点，以及传统求职指导无法满足学生个性化需求的现实问题，本文依托“线上 + 线下”双轨模式，结合国内外高校实践经验，构建“线上筑基 + 线下淬炼 + 全覆盖服务体系”的三大维度，系统探索大学生求职竞争力的提升路径。以广西民族师范学院模拟求职训练营为实证，通过系统开发指导课程资源、开展超真实场景模拟面试、提供一对一个性化指导等系列举措，为学生提供全流程、全方位的求职指导服务，不仅有效提升学生求职竞争力，还有效补充高校就业指导短板，缓解就业市场供需矛盾，推动行业向精准化、专业化方向转型。

Abstract: In view of the prominent problems existing in college students’ job hunting at present, such as homogenization of personal image shaping, insufficient practical interview response ability, and lack of job-hunting strategies, as well as the practical dilemma that traditional career guidance fails to meet students’ personalized needs, this paper adopts the online-offline dual-track model. Combined with the practical experience of universities at home and abroad, it constructs a three-dimensional framework of “online foundation consolidation + offline practical training + full-coverage service system”, and systematically explores the promotion path of college students’ employability. Taking the Simulated Job Hunting Training Camp of Guangxi Minzu Normal University as an empirical case, a series of measures including systematic development of guidance curriculum resources, highly realistic scenario-based simulated interviews, and one-on-one personalized guidance are implemented to provide students with whole-process and all-round job-hunting guidance services. The research findings can not only effectively enhance college students’ employability, but also make up for the shortcomings of university employment guidance, alleviate the supply-demand contradiction in the employment market, and promote the transformation of the employment guidance industry toward refinement and specialization.