南极电商盈利模式研究

Research on the Profit Model of NanJi E-Commerce

摘要: 随着大数据时代的到来，电商企业蓬勃兴起，但行业竞争也在不断加剧，部分企业在短暂繁荣后便消失，因此电商企业需要根据企业内部情况与市场外部环境来设计并优化合适的盈利模式，保证企业能够长久稳定的发展。本文从利润对象、利润源、利润点、利润杠杆、利润屏障五要素分析南极电商盈利模式，并发现其盈利模式存在的问题，提出优化建议，也为同行业其他企业提供参考。

Abstract: With the advent of the big data era, e-commerce enterprises have witnessed vigorous growth, yet competition within the industry has been continuously intensifying, with a number of enterprises vanishing after a short period of prosperity. Therefore, e-commerce enterprises need to design and optimize an appropriate profit model based on their internal conditions and the external market environment, so as to ensure their long-term and stable development. This paper analyzes the profit model of Nanji E-commerce from the five core elements of profit object, profit source, profit point, profit lever and profit barrier, identifies the existing problems in its profit model, puts forward targeted optimization suggestions, and also provides a reference for other enterprises in the same industry.