网络流行语修辞特征及对语文教学的影响

The Rhetorical Features of Internet Buzzwords and Their Influence on Chinese Language Teaching

摘要: 新媒体语境中的网络流行语，是现代社会人们通过互联网交流互动而产生的一种具有产生快、传播快、普及范围广等特点的网络用语。网络流行语往往与特定的社会事件、文化现象紧密相连，是社会现实的一面镜子。本文立足于修辞学基础，融入语用学、社会语言学理论视角，结合网络交际即时性、匿名性、社群性的核心特征，剖析网络流行语各类修辞的语用功能与社会语言价值，探究其在幽默表达、情感共鸣、群体身份建构、社会讽刺等方面的作用。通过分析其修辞现象，可以深入了解当下社会的热点问题以及大众的关注点和情感倾向，挖掘出背后所蕴含的社会文化和价值观，对优化修辞格教学方法，提高教学效果，激发学生的学习兴趣，增强学生对语言的理解和运用能力也具有重要意义。

Abstract: Internet buzzwords in the context of new media are a kind of Internet language that emerged through people’s communication and interaction on the Internet in modern society. They have the characteristics of rapid generation, fast dissemination and wide popularity. Internet buzzwords are often closely associated with specific social events and cultural phenomena, serving as a mirror of social reality. Based on the foundation of rhetoric, this article integrates the theoretical perspectives of pragmatics and sociolinguistics, and combines the core characteristics of online communication such as immediacy, anonymity, and community nature. It analyzes the pragmatic functions and social language values of various rhetorical devices in Internet buzzwords, and explores their roles in humorous expression, emotional resonance, group identity construction, and social satire. By analyzing its rhetorical phenomena, one can gain a deep understanding of the current hot issues in society, as well as the public’s concerns and emotional tendencies, and unearth the social culture and values hidden behind them. This is also of great significance for optimizing the teaching methods of rhetoric, improving teaching effectiveness, stimulating students’ interest in learning, and enhancing students’ understanding and application abilities of language.