游戏IP赋能河北文旅发展的路径探索——基于《燕云十六声》与开封联动的案例分析

Exploring the Path of Game Internet Protocol Empowering Cultural Tourism Development in Hebei Region—A Case Study Based on the Collaboration between “Where Winds Meet” and Kaifeng

摘要: 数字时代，游戏IP正在从单纯的娱乐产品转向兼具文化传播、城市营销和消费转化功能的复合型媒介。继《黑神话：悟空》带动山西古建筑实现破圈传播之后，《燕云十六声》与开封的联动进一步表明，游戏内容与地方文旅资源之间并非只能形成偶发性的流量共振，也可以通过前期策划、场景转译和线下承接形成较为稳定的产业协同。本文以《燕云十六声》与开封联动为主要案例，分析其在旅游景点数字化复刻、线下沉浸式体验、玩家二创与社交传播等方面的运行机制。基于此，依托河北省丰富的文旅资源，将封龙书院、滹沱河沿线旅游景点作为重点分析对象，探讨河北文旅借助游戏IP实现形象重塑与业态升级的可行路径。

Abstract: In the digital age, game intellectual properties are evolving from mere entertainment products into composite media that integrate cultural dissemination, urban marketing, and consumption conversion. Following the success of “Black Myth: Wukong” in bringing Shanxi’s ancient architecture into the spotlight, the collaboration between “Where Winds Meet” and Kaifeng further demonstrates that the synergy between game content and local cultural tourism resources need not rely solely on sporadic viral resonance. Instead, it can achieve relatively stable industrial coordination through advanced planning, spatial transposition, and offline engagement mechanisms. This paper takes the collaboration between “Where Winds Meet” and Kaifeng as a primary case study, analyzing its operational mechanisms in digital replication of tourist attractions, offline immersive experiences, player-generated content (PGC) creation, and social media dissemination. Based on this analysis and leveraging Hebei Province’s abundant cultural tourism resources, this study focuses on the Fenglong Academy and scenic sites along the Hutuo River, exploring feasible pathways for Hebei’s cultural tourism industry to achieve image renewal and business model upgrading through game Internet Protocol integration.