“识别、领悟、重塑”纺织类高校专业课程思政视角下的大学生理性消费观培育

“Identification, Comprehension, and Reshaping”: Cultivating College Students’ Rational Consumption Views from the Perspective of Ideological and Political Education in Professional Courses at Textile-Focused Universities

摘要: 当前，人民日益增长的美好生活需要和不平衡不充分发展之间的矛盾是我国社会发展的主要矛盾。随着我国经济水平的不断提高，当代大学生群体是社会发展的新生力量以及未来社会发展的主力军，培育大学生的理性消费观念也是高等教育在促进社会文明发展的必要之举。在纺织类高校专业开设的时尚品牌鉴赏类课程中融入课程思政元素，具有重要的教育意义。纺织类高校的独特优势在于“专业与消费的深度关联”——大学生既是“纺织服装产品的消费者”，也是未来的“设计者、生产者、推广者”。因此，理性消费的“标准构建”需融入纺织的材料、工艺、文化元素，“行为重塑”需依托纺织的课程、校园、产业实践。“专业特色与消费教育”的深度融合，既让理性消费习惯“有纺织专业的根”，避免空泛；又让纺织专业教育实现“知识传授–行为塑造–价值养成”的统一，最终让学生成长为“懂专业、会消费、有责任”的纺织行业从业者与社会公民。

Abstract: Currently, the principal contradiction in Chinese society is the one between the people’s ever-growing needs for a better life and unbalanced and inadequate development. With the continuous improvement of China’s economic level, contemporary college students represent the new force in social development and will be the mainstay in its future advancement. Cultivating rational consumption concepts among college students is therefore a necessary measure for higher education to promote the progress of social civilization. Integrating the ideological and political dimensions of curricula into fashion brand appreciation courses offered in textile-focused universities holds significant educational importance. The unique advantage of textile universities lies in the “deep connection between the specialty and consumption”—students are not only “consumers of textile and apparel products” but also future “designers, producers, and promoters”. Consequently, the “establishment of standards” for rational consumption needs to incorporate textile materials, craftsmanship, and cultural elements, while the “reshaping of behavior” should rely on textile-related curricula, campus activities, and industrial practice. This deep integration of “specialty characteristics and consumption education” ensures that rational consumption habits are “rooted in the textile discipline”, avoiding empty theorizing, while also endowing textile professional education with “the soul of value guidance”. This achieves the unity of “knowledge transmission, behavioral shaping, and value cultivation”, ultimately enabling students to grow into textile industry professionals and social citizens who “understand their specialty, consume wisely, and bear responsibility”.