数字经济背景下电子商务平台价值创造机制研究——基于马克思主义政治经济学视角

Research on the Value Creation Mechanism of E-Commerce Platforms in the Context of Digital Economy—From the Perspective of Marxist Political Economy

摘要: 随着数字技术的持续进步，数字经济逐渐成为推动全球经济增长的重要动力。电子商务平台作为数字经济的重要载体，通过整合互联网技术、数据资源以及多元市场主体，形成了具有平台化、网络化和生态化特征的新型商业模式，并由此推动了价值创造方式的深刻变革。本文从马克思主义政治经济学视角出发，对电子商务平台的价值创造机制进行系统分析。研究认为，电子商务平台通过数据要素整合、网络效应放大以及平台生态协同等方式，实现了价值创造模式的创新。同时，平台经济的发展也推动了劳动组织形式和生产关系的转变，使传统商品流通模式向数字化、平台化方向演进。本文在理论分析的基础上，通过对社交电商模式的案例分析，进一步探讨电子商务平台的价值实现路径，并提出加强数据治理、完善劳动保障以及推动技术创新等政策建议，以促进电子商务平台经济的健康可持续发展。

Abstract: With the continuous advancement of digital technology, the digital economy has gradually become an important driving force for global economic growth. As a vital carrier of the digital economy, e-commerce platforms have formed a new business model characterized by platformization, networking and ecologization by integrating Internet technology, data resources and diverse market entities, thereby promoting a profound transformation in the mode of value creation. Starting from the perspective of Marxist political economy, this paper systematically analyzes the value creation mechanism of e-commerce platforms. The study holds that e-commerce platforms have innovated their value creation models through the integration of data factors, amplification of network effects and synergy of platform ecosystems. Meanwhile, the development of the platform economy has also driven the transformation of labor organization forms and production relations, propelling the traditional commodity circulation model to evolve in a digital and platform-oriented direction. On the basis of theoretical analysis, this paper further explores the value realization paths of e-commerce platforms through a case study of the social e-commerce model, and puts forward policy suggestions such as strengthening data governance, improving labor security and promoting technological innovation, so as to facilitate the healthy and sustainable development of the e-commerce platform economy.