马克思主义发展观视域下数字文化发展路径探究

Research on the Development Path of Digital Culture from the Perspective of Marxist Outlook on Development

摘要: 发展是人类文明的底层逻辑和演进动力，当今社会的任何问题都不可避免地归类到发展上来，特别是以互联网、大数据、云计算、区块链、人工智能等技术为表征的数字时代的到来，数字文化新样态应运而生，给文化的发展带来了深远的影响。本文在马克思主义发展观视域下，客观剖析当前数字文化发展面临的时代机遇和现实困境，从数字文化促进人的全面发展的角度，以科学性、实践性、发展性、人民性为根本遵循探究数字文化发展方向，特别是数字化技术和手段赋能文化发展的有效路径，以此探索既契合马克思主义发展观、数字文化发展现状和时代发展规律的数字文化长效发展路径。

Abstract: Development serves as the underlying logic and evolutionary driving force of human civilization. Virtually all social issues are inherently tied to development. The advent of the digital era marked by the Internet, big data, cloud computing, blockchain and artificial intelligence has spawned new forms of digital culture and exerted profound impacts on cultural progress. From the perspective of Marxist outlook on development, this paper objectively analyzes the opportunities and practical dilemmas confronting digital culture development. Centering on digital culture’s role in advancing all-round human development, it explores the development orientation of digital culture adhering to the principles of science, practicality, progression and people-orientation. It further investigates effective paths for digital technologies to empower cultural development, aiming to establish a sustainable development route compatible with Marxist development theories, realistic conditions of digital culture and laws of social evolution.