基于LDA主题建模的旅游失败叙事挖掘与演变分析

Mining and Evolution Analysis of Tourism Failure Narratives Based on LDA Topic Modeling

摘要: 旅游体验研究长期聚焦“满意度”而忽视“失败”视角，导致对游客核心痛点的识别不足。本文特引入负面体验分析视角，以豆瓣“旅游失败小组”的用户生成内容为研究对象，运用LDA主题模型对“突发公共卫生事件期间”与“常态化时期”的旅游失败文本进行主题挖掘与对比分析。研究表明，后一时期(即常态化时期)旅游失败的主要矛盾已从应对外部风险，转变为管理系统内部的服务效能与协同韧性，标志着旅游体验叙事范式从“危机应对”向“压力管理”的根本转换。

Abstract: Tourism experience research has long predominantly concentrated on “satisfaction” while largely neglecting the “failure” perspective, resulting in an insufficient identification of tourists’ fundamental pain points. To address this gap, this study introduces a negative experience analysis framework. Utilizing user-generated content from the Douban “Travel Failure Group” as the research subject, it applies the LDA topic model to conduct thematic mining and a comparative analysis of tourism failure narratives from both the “public health emergency period” and “normalization period”. The findings indicate that in the latter period (i.e., the normalization period), the primary contradiction underlying tourism failure has shifted from responding to external risks to addressing the service efficacy and collaborative resilience within the management system. This transition signifies a fundamental paradigm shift in tourism experience narratives, moving from a “crisis response” model to a framework of “pressure management”.