基于文献计量的跨境电商物流研究述评

A Bibliometric Review of Cross-Border E-Commerce Logistics Research

摘要: 本文以中国知网(CNKI) 2016~2026年跨境电商物流相关文献为研究对象，采用文献计量学方法与CiteSpace可视化工具，对发文量、核心作者、核心机构、关键词共现、聚类、突现词及时间线图谱多个维度进行全面分析。研究发现，该领域发文量呈现先升后降态势，2019~2022年为研究高峰期，2023年后逐步回落；核心作者发文占比偏低，研究力量较为分散；研究机构以高等院校为主导。关键词分析表明，研究主题围绕物流效率、物流模式、物流体系等核心主线展开，并涵盖海外仓、农产品、中小企业等应用场景，同时涉及“一带一路”、数字经济、产教融合等支撑要素。突现词与时间线图谱显示，研究热点由早期的“海外仓”“物流困境”逐步转向“物流效率”“数字经济”“人才培养”等前沿方向，反映出该领域正从基础问题探索向效能提升、数字化转型与人才支撑深化演进。

Abstract: This paper takes the literature related to cross-border e-commerce logistics indexed in the China National Knowledge Infrastructure (CNKI) from 2016 to 2026 as the research object. Employing bibliometric methods and the CiteSpace visualization tool, it conducts a comprehensive analysis across multiple dimensions, including publication volume, core authors, core institutions, keyword co-occurrence, clustering, burst terms, and timeline mapping. The findings reveal that the annual publication volume in this field initially increased and then decreased, with the peak research period occurring from 2019 to 2022, followed by a gradual decline after 2023. The proportion of publications by core authors is relatively low, indicating a dispersed distribution of research influence, while research institutions are primarily dominated by higher education institutions. Keyword analysis shows that research themes revolve around core areas such as logistics efficiency, logistics models, and logistics systems, encompassing application scenarios like overseas warehouses, agricultural products, and small- and medium-sized enterprises, while also involving supporting factors such as “The Belt and Road Initiative”, the digital economy, and the integration of industry and education. Burst terms and timeline mapping indicate that research hotspots have gradually shifted from early focuses such as “overseas warehouses” and “logistics dilemmas” toward emerging frontiers including “logistics efficiency,” “digital economy,” and “talent cultivation.” This evolution reflects a transition in the field from exploring foundational issues to advancing efficiency enhancement, digital transformation, and talent development.