乡村振兴下农村电商数智化转型困境及提升路径

Dilemmas and Improvement Paths for the Digital-Intelligent Transformation of Rural E-Commerce under Rural Revitalization

摘要: 数字经济深度渗透背景下，数智技术与农村电商的融合的成为推动乡村振兴战略落地的重要支撑，也是农村电商高质量发展的必然趋势。国家相关政策的持续发力为农村电商数智化转型提供了良好导向，但实践中，基础设施短板、专业人才匮乏、数据治理与安全薄弱等现实困境，制约了数智技术在农村电商全产业链的深度应用，也影响了其赋能乡村振兴的效能释放。基于此，结合农村电商发展实际，立足乡村振兴战略需求，在明确农村电商对农村经济发展、农户增收致富及乡村治理现代化核心赋能价值的基础上，针对性探索夯实基础设施、构建人才培育体系、推动全产业链数智融合、完善政策保障的实践路径，旨在破解转型困境，推动农村电商数智化升级，充分释放其赋能乡村全面振兴的内生动力，为农村电商高质量发展与乡村振兴深度融合提供实践参考。

Abstract: Against the backdrop of the in-depth penetration of the digital economy, the integration of digital intelligence technologies and rural e-commerce has become an important pillar for the implementation of the rural revitalization strategy, as well as an inevitable trend for the high-quality development of rural e-commerce. The continuous advancement of relevant national policies has provided sound guidance for the digital intelligence transformation of rural e-commerce. However, in practice, practical dilemmas such as inadequate infrastructure, a shortage of professional talents, and weak data governance and security have restricted the in-depth application of digital intelligence technologies across the entire industrial chain of rural e-commerce, and also affected the effectiveness of its empowerment in rural revitalization. In view of this, combined with the actual development of rural e-commerce and based on the strategic needs of rural revitalization, this paper clarifies the core empowering value of rural e-commerce in rural economic development, increasing farmers’ income and prosperity, and modernizing rural governance. On this basis, it explores targeted practical paths including consolidating infrastructure, establishing a talent training system, promoting digital intelligence integration across the entire industrial chain, and improving policy guarantees. The research aims to resolve transformation dilemmas, drive the digital intelligence upgrading of rural e-commerce, fully unleash its endogenous impetus for empowering comprehensive rural revitalization, and provide practical references for the in-depth integration of high-quality rural e-commerce development and rural revitalization.