人工智能赋能老字号资源融入课程思政育人机制与路径研究

Research on the Mechanism and Path of Artificial Intelligence Empowering Time-Honored Brand Resources to Integrate into Curriculum Ideological and Political Education

摘要: 课程思政是落实高等教育立德树人的核心载体，教育数字化转型与高校特色办学为其高质量发展提供了新方向。天津商业大学依托商务部老字号协同创新中心，探索本土老字号资源融入课程思政的特色育人模式。目前面临资源碎片化、技术赋能表层化、协同机制不完善等瓶颈，本文结合学校商科办学特色，提出人工智能赋能老字号融入课程思政的系统实施路径，涵盖智能资源供给、教学重构、动态评价、协同育人等举措，旨在推动学校课程思政向高质量、特色化升级，为培养新时代商科人才提供支撑。

Abstract: Fostering virtue through education is the fundamental task of education in the new era, and curriculum ideology and politics is the core carrier to implement this task. The digital transformation of education and characteristic development of colleges and universities have provided a new direction for its high-quality development. Relying on the Ministry of Commerce Collaborative Innovation Center for Time-honored Brands, Tianjin University of Commerce has explored a characteristic education model integrating local time-honored brand resources into curriculum ideology and politics, but still faces bottlenecks such as fragmented resources, superficial technical empowerment, and imperfect collaboration mechanism. Combined with the school’s business school running characteristics, this paper proposes a systematic implementation path for artificial intelligence to empower the integration, covering intelligent resource supply, teaching reconstruction, dynamic evaluation, collaborative education and other initiatives, aiming to promote the high-quality and characteristic development of the school’s curriculum ideology and politics, and providing support for cultivating new-era business talents.