网络微短剧的发展问题、发展趋势及治理对策研究

Research on the Development Issues, Trends, and Governance Strategies of Online Micro-Series

摘要: 本文采用文献分析法，系统考察了网络微短剧发展的研究态势。首先，从平台基础、内容吸引力、政策加持、资本助推四个维度剖析微短剧走红的复合驱动机制；其次，归纳其在创作层面、传播层面及政策层面存在的突出问题；并发现未来微短剧将趋向内容的主流化、多元化与精品化升级，并通过“微短剧+”模式深化与文旅、文学等产业的跨界融合；其健康发展亟需政府、平台与行业的协同治理，国际化传播则需突破文化壁垒并探索在地化运营。最后，从创作、传播、政策三个层面提出针对性解决对策。

Abstract: This paper employs a literature analysis approach to systematically examine the research landscape regarding the development of online micro-series. First, it analyzes the complex driving mechanisms behind the popularity of micro-series from four dimensions: platform infrastructure, content appeal, policy support, and capital promotion. Second, it identifies key challenges in terms of creation, dissemination, and policy frameworks. The study finds that future micro-series will tend toward mainstreaming, diversification, and high-quality production, while deepening cross-industry integration through the “micro-series+” model with sectors such as culture and tourism and literature. For healthy development, coordinated governance among governments, platforms, and industry stakeholders is essential, while international outreach requires overcoming cultural barriers and exploring localized operations. Finally, targeted solutions are proposed at the levels of creation, dissemination, and policy.